Tags help you organize your subscribers in meaningful ways.
For example, you can tag all subscribers who signed up for your newsletter with “Newsletter," and all subscribers from Chicago with “Chicago subscribers.”
Subscribers can also have multiple Tags. So a subscriber from Chicago who signed up for your newsletter can have both the “Newsletter” and “Chicago subscribers” Tags, for example.
Find your Tags by going to the Subscribers page in the navigation. In the right sidebar, you'll see a section called All Tags. Click the > icon next to All Tags to expand the list of Tags you've created.
The number in the gray circle to the right of the Tag's name indicates the number of subscribers who have the Tag.
Let's look at how to:
How to create a Tag
To create a Tag, go to the Subscribers page and click the + icon to the right of the All Tags section in the right sidebar.
A window will pop up, where you can fill out the name of your new Tag.
Click Save. Your new Tag is created, and you can now add it to your subscribers.
NOTE: You can also create new Tags while tagging existing subscribers.
Tag or untag existing subscribers
NOTE: If you want to have your subscribers automatically tagged once they sign up to your email list, follow the instructions here instead.
You can tag (or untag) subscribers manually from either the Subscribers page or from individual subscriber profiles.
From the Subscribers page
The Subscribers page lets you tag or untag multiple subscribers at once. Learn how in our guide to tagging subscribers in Kit.
To untag subscribers, choose Remove Tag instead of Add Tag in the bulk actions menu.
From a subscriber profile
Go to the Subscribers page and click the subscriber whom you want to (un)tag.
Their subscriber profile will open. Click the + icon to the right of the Tags section in the left sidebar.
Use the dropdown menu to select the Tag to add to the subscriber. The Tag will be added automatically.
If the Tag you want to add hasn't been created yet, you can type the Tag's name into the dropdown menu to create the Tag first.
To remove a Tag from the subscriber, hover your cursor over the Tag's name, and then click the trash can icon that appears.
Then, in the pop-up window, click Remove to confirm your choice.
Rename a Tag
To rename a Tag, go to the Subscribers page, click the All Tags dropdown, and then click the three vertical dots next to the Tag you want to rename.
Click Edit, and a window will pop up for you to rename your Tag. Type its new name, and then click Save to save your changes.
Add Tags to Folders
You can group related Tags, Segments, and Product Tags in Folders to keep your workspace organized.
Delete your Tags
NOTE: To delete all subscribers who have a particular Tag, follow these instructions instead.
Deleting your Tags means removing the Tags from your account. Deleting a Tag:
Will remove it from subscribers who currently have it, and
Can impact Segments, Rules, Sequences, or Visual Automations that use it.
To delete your Tags, go to the Subscribers page and click the All Tags dropdown.
Then, select your Tags:
If you're deleting just one Tag, click the three vertical dots next to it > Delete.
If you're deleting multiple Tags, select them using the checkboxes. (Tip: Hold Shift on your keyboard while selecting your Tags to quickly select everything between your first and last selection.) Then, click the Bulk actions dropdown (pictured below) > Delete.
A window will pop up, asking you to confirm the deletion.
If you want to go ahead, click Yes, delete.