Engage your audience with video content directly in your emails.
Staying in touch with your audience is vital to your success as a creator. One of the best ways to sustain their engagement is to share your work as often as possible.
One way of doing this? Video.
Whether you have a new story to tell, a new song to share, or a new podcast episode that just dropped, you can let your fans know about it by including it in an email to them.
Let's get into how you can embed and customize them in your email:
Embedding a video via a YouTube, Vimeo, or Wistia link
If your video is hosted on YouTube, Vimeo, or Wistia, you can directly paste its URL link into the part of your email where you want to embed it. A preview of your video will appear automatically with a link to play the video on the third-party platform.
Alternatively, do either of the following:
Click the + button on the left of the part of your email where you want to embed your video, and then add the Video content block
Type "/video" into the part of your email where you want to embed your video, and then add the Video content block
Then, paste your video's link into the settings on the right.
IMPORTANT: Private YouTube videos can't be embedded in emails.
Embedding a video via upload
If your video isn't hosted on YouTube, Vimeo, or Wistia, you can embed it by uploading it to your email. You can do this only if you own the rights to the video.
Click the + button to the left of the part of your email where you want to embed your video.
The content block menu will appear. Select the Video option and click the Upload tab in the video settings on the right.
Click Upload video to upload your video to your email.
Customizing your video
Click your video to access its customization settings in the right sidebar.
You can choose to right-, center-, or left-align your video, change the button and accent colors, adjust the video size, and more.
But hold up. It gets even better.
Thumbnail display settings
NOTE: Thumbnail display settings are available for uploaded videos. They are unavailable for videos embedded via a link, which will appear as clickable preview images only.
If you uploaded your video, you can choose to show a GIF preview within your email, which is a 10-second animated preview of your video that supports increased engagement.
Not to mention: it looks awesome.
There’s also an option to play the video within the email itself, when supported.
👉 If you're using a client that supports native video (Apple Mail, Thunderbird, Outlook.com, etc.) it will play the video inline. Other email clients should fall back to an animated preview, such as what you see below:
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Now that we’ve shown you the ropes, what will you share with your audience?
It might be your latest song release, podcast episode, or a new course video.
Your audience is waiting for you.
What will you share next?