Create digital products to sell via Kit

With Kit, you can sell products that have a:

Here's how to set up a product.

Go to Products under the Earn tab in the navigation, and then click Create a product in the middle of the screen.

If you've already created at least one product, click the + New product button at the top right of the page instead.

Next, fill out several details about your product. You'll be able to change some of these (e.g., your product's name and price) later.

First, give your product a name. After that comes the product type selection, where you can select whether you're selling a:

Click Next when you're done.

Now, you'll set your product's price. This includes its:

Click Next to move to the next step.

Select whether you're selling a digital download, a newsletter, or something else. You can also redirect the customer to a certain URL for fulfilling delivery.

If you're selling a digital download, upload the file for your product to the Product file section. We'll automatically deliver this file to your customers after they've made payment.

If you want to redirect customers to a certain URL for fulfilling their purchase, enter that URL into the Product URL field.

If you're selling a newsletter or something else, you'll be in charge of fulfilling delivery. For example, this could mean:

Click Next again to proceed.

This will be your product's direct link.

If you have a custom domain set up in your account, you'll be able to select it from the Custom Domain dropdown. Alternatively, you can use your account's kit.com domain. (Unsure of the difference? Check out this article.)

When you're done, click the Create product button.

Now, you'll be led to the builder page for your new product, which will initially look something like this:

Most of our product page builder's functionality is similar to that of our Landing Page builder. Design how your product will be presented to potential buyers, including uploading an image, filling out your sales copy, and adding a custom call to action.

Save your changes anytime by clicking the Save button at the top right of the builder.

First, click Checkout at the top left of the builder:

You'll see a preview of what the checkout page will look like for your customers.

We'll provide the necessities, like the payment fields. But other than that, you can adjust the look and feel of this step to your liking.

First, click Confirmation at the top left of the builder:

Then you'll be shown a preview of how the confirmation page will look, which is where someone will be taken after purchasing your product:

The amount paid, order date, and payment method sections are not editable, but you can modify the content above and below them.

Now, click Receipt Email at the top left of the builder:

You'll see a preview of how the receipt email sent to your purchasers' inboxes for this product will look:

You can modify the copy above the amount paid, order date, and payment method sections. These sections—and everything below them—aren't editable.

When you're happy with all of the above, click the Publish button located near the top right of the product builder—and that's it.

Your product has been created and is now ready to be sold.

Want to promote it? Or need to make an edit?

Check out our FAQs section for further guidance:

Click Publish from the top left of the builder (to the right of the Save button):

If this is your first time publishing a draft product, click the Publish Product button in the window that pops up.

Either way, you can then grab the direct link to your product:

There are also options you can enable for adding a discount code to your link and/or linking directly to your product's checkout page.

Or, click the Embed tab to grab the code for adding a Buy my product button to your website:

You can similarly also add a discount code to your button.

To unpublish a product, click Publish at the top left of the product builder, followed by Unpublish Product at the bottom right of the window that pops up. (See the screenshots above for reference.)

Unpublishing a product puts it into draft mode.

Unpublished products will no longer be available for new buyers to purchase, but you'll retain all of the product's historical data for your reference.

Previous buyers will continue to have access to their purchased content.

You can choose to republish your product again in the future or leave it unpublished indefinitely.

This can be accomplished using discount code links. Learn more in our dedicated tutorial on offering a discount.

From the top left of the product builder, click Settings (to the left of the Save button):

This will bring up a Product Settings window, from which you can change some of the details you set during the product creation flow. Use the tabs on the left to navigate through the other settings:

If a certain setting you want to change is not editable, you will have to create a new product with your new settings.

You can make a test purchase in two ways:

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Don't forget to set up payments if you haven't done so already! This is a prerequisite for publishing your products, so you won't be able to start selling until you've done it. We have a separate tutorial on this below. 👇

Setting up Payments