If you plan to add more emails to your Sequence in the future, make the Sequence evergreen.
Let’s say you’ve created a Sequence with five published emails. You want to add more emails to it, but you’re not ready to write them yet.
If subscribers are added to that Sequence via a Visual Automation, they'll get marked as "Completed" for that Sequence once they receive its last published email.
This means they’ll exit the Sequence and won’t get any new emails you add to it in the future.
The good news is you can choose whether you want subscribers to exit the Sequence or stay in it after they've completed it. A Sequence set to keep its subscribers is called an evergreen Sequence.
Let's walk through how to set this up in your Kit account.
NOTE: Only creators on a paid plan can access this feature.
How to set up an evergreen Sequence
Go to Send > Sequences from the top navigation bar.
Then, choose an existing Sequence or create a new one.
Once you’re in the Sequence editor, click Settings in the top right corner.
On the right side of the page (below Sequence Behavior), you’ll see a section that says Should subscribers added via Visual Automations stay in the sequence?
Use this section to choose whether your subscribers stay in the Sequence once they complete it.
☝️ Here's what these options mean:
Choosing No means that subscribers added to the Sequence via a Visual Automation won’t receive any new emails you add to the Sequence in the future.
Choosing Yes means that subscribers added to the Sequence via a Visual Automation will stay active in the Sequence and receive any new emails you add to it later on.
Click the Update Sequence button in the bottom right corner to save your changes.
Once you have the evergreen Sequence set up, you can breathe easy knowing that you can add new Sequence emails whenever they're ready! 🎉
Frequently asked questions
Who will get new emails I add to the Sequence?
When a new email is added to an evergreen Sequence, it will be sent to all subscribers who are subscribed to the Sequence.
This includes the subscribers who received your previous emails before you added new ones.
What if I’m not using a Visual Automation?
If subscribers are added to a Sequence via a Rule or a Bulk Action, subscribers will automatically stay active in the Sequence. This is even if they have already received all of the Sequence's emails.
Why are my subscribers not moving to the next step in my Visual Automation?
If you have the evergreen Sequence option turned on, subscribers will not progress past the Sequence step to any subsequent steps present in your Visual Automation. This is because they are still active in the Sequence.
To get your subscribers to move forward, turn the evergreen option off.