What's actually changing
The old Postmaster Tools interface is being shut down and replaced with a new version. When you visit the old dashboard after October 31, you'll automatically land on Postmaster Tools v2.
Here's what you need to know:
Domain and IP Reputation charts are going away. These familiar metrics won't appear in the new dashboard at all.
A new API is coming. When Google releases the new API, you'll want to update if you pull Postmaster data into your own reports or automations.
Focus is shifting to authentication and compliance. Google wants you looking at SPF, DKIM, DMARC, and how well you're following their sending requirements.
Behavioral data matters more than static scores. Instead of chasing a green "good reputation" badge, you'll focus on what's actually happening—opens, complaints, and delivery errors.
You don't need to do anything to migrate your account. The redirect happens automatically. But if you use the old data anywhere else, grab what you want to keep before it disappears.
Pro tip: Download or screenshot your Domain and IP Reputation trends now.
What you'll see in the new dashboard
Here's your quick reference:
Spam rate ✅ Still there
Feedback loop/complaints ✅ Still there
Delivery errors ✅ Still tracked, grouped under "sending behavior"
Authentication (SPF/DKIM/DMARC) ✅ More prominent than before
Compliance status 🆕 New summary showing if you're following Gmail's requirements
Domain reputation ❌ Removed
IP reputation ❌ Removed
Basically, Google's trading your scorecard for a behavior-focused dashboard.
What to do right now
1. Get familiar with the new tools
Log in to the new Postmaster Tools early. See where everything lives and what data you still have access to.
2. Save your old data
Grab screenshots or export your old Domain and IP Reputation trends before they vanish.
3. Watch for the new API
If you or your team pull Postmaster data via API, keep an eye out for the new v2 API release and plan to update when it's available.
4. Rethink what "good deliverability" means
It's not about a static score anymore. It's about your sending behavior and how people interact with your emails.
How to track your deliverability without the old charts
Just because those reputation charts are disappearing doesn't mean you're flying blind. You already have plenty of signals to monitor, and Google may add more information over time.
Track the metrics you already have
Start with what Kit gives you:
Spam complaints: Keep these under control. Even a small spike can hurt you at Gmail.
Unsubscribes: They're not bad. They're healthier than spam complaints.
Open and click rates: Not perfect indicators, but large drops might signal issues.
Send yourself test emails to see where your emails are landing.
If you see bounce rates above 2% in your broadcast metrics, reach out to our support team. We'll connect you with our deliverability team to make sure there aren't any outstanding issues.
Monitor authentication and compliance
Google's v2 dashboard makes it easier than ever to monitor your spam complaint rates and your authentication results. To reach the inbox, it's crucial to keep complaint rates at or below 0.1% and to pass SPF, DKIM, and DMARC.
Maintain healthy sending habits
Some of the best deliverability fixes are just good email hygiene:
Clean your lists regularly (remove unengaged subscribers)
Don't suddenly double your sending volume—ramp up gradually
Segment your audience so you're not blasting unengaged contacts
Keep your content balanced and send what your audience engages with
Keep an eye on your complaint rate after every big send
Deliverability without a scoreboard
Losing those green reputation bars feels like flying without instruments. But this shift actually moves things in the right direction—less guessing, more observing.
Instead of obsessing over whether Google labels your domain as "high" or "medium" reputation, look at your own data and how real subscribers are reacting. Audience engagement is one of the biggest factors in determining domain reputation anyway.
If you keep your lists clean, monitor complaints, and follow Gmail's sender guidelines, you'll stay in good shape even without the old dashboard.
TL;DR: The old Postmaster Tools dashboard disappears October 31, 2025. Domain and IP Reputation charts won't exist in the new version. You'll see more emphasis on compliance and authentication instead. Save any old data you want now, and focus on your own engagement, complaints, bounces, and authentication health.