At Kit, we charge for only your active subscribers.
We're subscriber-centric, rather than list-centric. This means we bill based on your number of confirmed subscribers.
We don't charge extra for features, like Tags and Segments, or even emails sent. You will be charged for only your active subscribers!
You can find pricing details for all of our plans right here.
Let’s dive into some details, including:
DISCLAIMER: This article is neither financial advice nor tax advice. We recommend that you speak to your tax advisor with any questions or concerns about planning for your taxes.
Adding your billing information
Certain states require us to charge our customers sales tax. To handle this, all we need to know is your billing address (this applies to customers in Alabama, Alaska, Arizona, Colorado, Connecticut, District of Columbia Hawaii, Illinois, Iowa, Maryland, Massachusetts, New Mexico, New York, North Carolina, Ohio, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Washington, and West Virginia).
To add your billing address to your account, head over to your billing information (click your account name at the top right > Settings > Account & Billing).
Scroll down to the Billing Address section to fill out your billing address:
Click Save changes at the bottom of the screen to save your billing address.
Sales tax and billing address
Your billing address determines whether sales tax needs to be applied and the rate charged. For example, if your billing address is in New York, the New York state sales tax will apply and appear as a line item in your receipt.
In some states, the rate varies by county, making your exact billing address especially important. Always keep your billing address updated, especially if you’ve moved.
If you’re outside of the U.S., we still collect your billing address to ensure accuracy in our records and to prepare for future VAT collection.
Example of sales tax on your invoice
Let’s say you’re based in Idaho and on the $39 plan:
If we implement sales tax on November 1st and your billing date is November 5th, and sales tax (6%) applies, your next invoice would be:
$39 (plan cost) + $2.34 (sales tax) = $41.34 total
How to upgrade or downgrade Kit plans
NOTE: When you change subscriber tiers or plans, we may pro-rate your next bill accordingly—see the next section on "Understanding your Kit bill” for more info.
Upgrade from the Newsletter plan to a paid plan
Click the Learn More button in the menu that appears when you click your account name at the top right.
A popup will appear for you to choose your preferred paid plan.
Upgrade subscriber tiers in any paid plan
No need to do anything—the upgrade will happen automatically! 🎉
Upgrade from the Creator plan to the Creator Pro plan
Click the Learn More button in the menu that appears when you click your account name at the top right.
A popup will appear for you to upgrade to the Creator Pro plan.
Switch from a monthly plan to an annual plan
Go to your account settings and click the Account & Billing tab. Then, click the Switch to Annual and Save button next to the message "Get 2 months free by upgrading to an annual plan!".
Switch from an annual plan to a monthly plan
Contact us using the in-app messenger and request to switch from an annual plan to a monthly plan. The switch will happen at the end of the annual billing cycle.
Downgrade from the Creator Pro plan
Go to your account settings' Account & Billing tab and click the Downgrade button.
Downgrade to a lower subscriber tier
If you've cleaned your list or removed subscribers, you may be able to move to a lower subscriber tier and reduce your monthly cost.
Example: You have 1,200 subscribers and pay $59/mo for the Creator plan. After cleaning your list, you have 800 subscribers. You can now downgrade to the 1,000-subscriber tier and pay $39/mo instead.
How to downgrade:
Go to Account & Billing tab in your account settings.
If you're eligible, you'll see a "Switch to a lower tier" link. Click this link.
Review the popup showing your current tier and the lowest tier you can switch to.
Click OK, understood to confirm.
You'll see a confirmation on the Account & Billing page.
When the change takes effect:
Your downgrade will apply on your next billing date as long as your subscriber count is still below the lower tier's limit on that date. If there's an even lower tier available, we will adjust it to the lowest possible tier.
If you've gained subscribers and your count is above the new tier's limit by your billing date, you'll stay on your current tier. You can downgrade later if your subscriber count drops again.
Downgrade from the Creator plan to the Newsletter plan
Contact us using the in-app messenger and we’ll help you out!
Understanding your Kit bill
The two keys to understanding your bill are that:
We charge for the billing period ahead. This means when you pay your $39 monthly bill on January 1, for example, you're paying for up to 1,000 subscribers from January 1 to January 31.
We always pro-rate for plan upgrades.
If you upgrade plans during your billing period, your next bill will reflect the following:
A refund of the pro-rated amount for the unused time on your existing plan, and
A charge for a pro-rated amount for the remaining time on your new plan.
Here's an example:
On March 1, you paid $39 for the month of March.
On March 21, you are upgraded to the next tier, the $59/mo plan.
We refund the 10 days of the $39 plan you didn't use—($12.67). This is your Unused Time.
We charge you for the 10 days on the upgraded plan—$19.67. This is your Remaining Time.
We take the sum of the credit and the charge—$7—and add it to your next bill.
So on April 1, you are charged $59 + $7 = $66.
If you downgrade your subscriber tier, the process is a little different:
Let's say you have 1,200 subscribers and pay $59/mo for the Creator plan. After cleaning your list, you have 800 subscribers. You can now downgrade to the 1,000-subscriber tier and pay $39/mo instead.
Here's what happens when you downgrade your subscriber tier:
On March 1, you paid $59 for the month of March.
On March 21, you scheduled a downgrade to the lower $39/mo plan.
On April 1, you have 800 subscribers. You're eligible for the lower subscriber tier, so we move you to the 1,000-subscriber tier and charge you $39 for the month of April.
We apply the same policies when billing for changes to annual plans.
How is our annual plan different from our monthly plan?
We're here for the long term. If you are too, then we've got a deal for you. Our annual plans offer 12 months for the price of 10.
Huzzah!
NOTE: Because of the bargain price, we do not offer refunds beyond our standard 30-day refund policy.
Our refund policy
We understand things don't always work out. If you do have to leave, then we want what's best for you.
We have a 30-day refund policy, so if you cancel, you can request any funds paid in the last 30 days to be refunded in full.
Our 30-day refund policy applies to all plans, including annual plans. However, we do not refund or pro-rate payments made more than 30 days prior to the request.
Why is there a $1 charge on your credit card statement?
Whenever you add or change the credit card on file in your account, our payment partner Stripe will run a $1 verification charge.
This verification helps to ensure that the card is a legitimate form of payment. It’s also checking for available funds.
The charge is only temporary. It will be automatically removed from your credit card statement after seven days.
What happens if you cancel your account?
When you cancel your account, it will remain active until the last day of your billing period.
How to customize the billing information in your Kit receipts
Follow these steps:
Navigate to your account settings
Click the Account & Billing tab
Click the View Billing History button under the Billing History section
Click ⚙️ Receipt Settings
A modal will appear, where you can add information like your billing address or VAT number.
Pricing update 2025 FAQs
What are the changes and why are they happening?
This is our first price increase in 12 years. You can read about all the changes and the reasons behind them in Nathan's letter here.
When will the new pricing update in 2025 take effect?
If you’re a current customer, the new pricing takes effect on your next billing cycle after October 15, 2025. You’ll get at least 30 days’ notice before anything changes on your account.
Will my discount still apply?
Yes. If you have a coupon or discount applied to your billing, it will continue until it expires. The discount will apply to the new price.
What if I can’t afford the annual price upfront?
You can switch to a monthly plan instead. You can reach out to our support team at [email protected] and our billing team will help you make the change.
What happens if I pause or cancel my account?
You can pause or downgrade to the free plan at any time. Your data will be saved, and you can return later at the new plan price.
I saw lower prices in an older blog/review. Which is correct?
Our pricing page always has the most current information. You can find it here.
What if I recently canceled but want to come back?
We’d love to have you back. When you reactivate your account, you’ll choose from our updated plans and prices.
Do nonprofit or education discounts still apply?
Yes. If you’re already on a nonprofit or education discount, it will be applied to your new price.
How can I figure out my new price?
If your plan has been affected, you’ll receive an email notification with information about your new price. After October 15, 2025, you’ll be able to check your updated subscription amount on your Billing page.
Can I switch to annual billing to save money?
Yes, annual billing is available for all plans and offers savings compared to monthly. You can switch to annual billing in your account settings.
What if I’m on a custom plan or have special pricing?
If you have custom pricing or a special arrangement, your account manager will reach out to discuss how these changes affect your specific situation.
I’m thinking about canceling. Is there anything you can do?
We’d love to help you get the most value from Kit before you make that decision. Our team can walk you through features you might not be using and help optimize your setup. Please reach out to discuss your specific situation at [email protected]
Will customer support change with the price increase?
No, you’ll continue to receive the same level of support you’ve always had. This investment helps us keep improving our support experience.
Will my Automations, Segments, or other settings be affected?
No. All your existing Automations, Segments, subscriber data, and account settings will remain exactly the same.
Are there any changes to plan limits or features?
No, the features and limits you’re currently using for each plan will remain the same, and we’re excited to release more new features in the future to bring more value for your business.
Who can I talk to about this change?
You can contact our support team at [email protected] to talk about this change or ask any other follow-up questions. We’re here to help.