This is part 2 of a 3-part series about the Kit email editor:

All the text formatting options you need to start composing.

Text is the most fundamental building block of any email. Here's how to format your text to make it shine.

If you type into the email editor, your text will be converted to a paragraph text block by default.

From here, you can continue typing, format the text further, or convert it to another paragraph style (like a heading or list).

To format text, highlight it using your cursor. You can then format the highlighted text using the toolbar options at the top of the email editor.

For example, this is how you'd bold your highlighted text:

From left to right, the toolbar has these formatting options:

To change your text to a link, highlight the text and click the Link icon in the toolbar. (It looks like a paper clip.)

Key in your link URL, and then click the Apply button (or hit the Enter button on your keyboard) to turn your text into a link.

To unlink text, delete its URL from the Link setting and click the Apply button.

If you don't highlight your text before keying in your link URL, we will use the link URL as the text for your link. Like this:

To add text formatted as a heading, list, or blockquote, you have two options:

To convert existing text (such as a paragraph) to another text format, first click in the block it's contained in, and then click the ¶ icon in the email editor toolbar. Select the heading type to which you'd like to convert the text.

Here's an example of changing paragraph text to Heading 1 format:

Alternatively, you can click any part of your email and select your desired text format in the toolbar. The editor will automatically create a text block in that format, and then you can start typing from there.

Here's an example of adding a bulleted list:

At this point, we've covered basic text formatting and how to create text blocks, including converting between different types of text formats.

Next, let's go over common text-related content block menu items and how to use them.

Adding buttons is a great way of creating more eye-catching calls to action than linked text.

To add a button, click the part of your email where you want the button to be. Next, click the plus (+) button to the left to open the content block menu. Then, click Button from the content block menu.

Alternatively, type "/button" on your keyboard to call up the button content block directly.

Once you've added the button, customize it. Click the button to reveal the editing menu in the right sidebar:

Add the URL you want your button to link to, and then customize the visual styling to your liking.

To edit your button's CTA, simply type directly into it:

You can easily add personalization shortcodes to your email using the email editor's toolbar.

Click the part of your email where you want to add the personalization shortcode. Then, select the @ icon from the toolbar. A personalization dropdown menu will appear.

Select the relevant personalization option, and its shortcode will be inserted into your email.

To complete your mastery of the Kit email editor, check out our dedicated guide on adding media (like images and more) below.

The email editor: adding media