When subscribers leave your list, it's not necessarily bad news—it's your audience naturally evolving. Some people simply move in different directions as their interests change.

They might not be into the same topics that they were when they signed up, or they could be getting too many other emails from other people.

The good news? You can transform these departures into valuable insights with Kit's unsubscribe survey.

With an unsubscribe survey, you can find out exactly why your subscribers are saying goodbye to your email list.

Here’s how the unsubscribe survey works and how you can set it up in your Kit account:

By default, the unsubscribe survey is disabled.

Setting up your survey takes just three steps:

You can disable or enable this setting at any time.

If the unsubscribe survey is turned on, subscribers will see the following survey after they click the unsubscribe button in any of your emails:

Here the subscriber will be able to choose their reason for unsubscribing (they can only select one):

Once they’ve selected their response, they can submit their answer. Even if they don’t select a reason, they will already be unsubscribed at this point.

You can find the results from your unsubscribe surveys from your Subscribers page (Grow > Subscribers). In the top right, you’ll see an ‘Unsubscribes’ tab.

From the Unsubscribes tab, you’ll see a graph showing how many subscribers chose each reason:

These insights help you evolve your email strategy based on direct feedback rather than guesswork.
​

If you notice patterns in certain areas, you may want to adjust your email marketing strategy to better suit your subscribers’ needs.

Want to customize your unsubscribe text? Check this out 👇

How to customize your unsubscribe text