Ever wonder which marketing channels actually drive your subscriber growth? You can see the complete picture with attribution data in your form and landing page reports. Track UTM parameters and top referrers in one clear view, so you can focus your energy on what works best.
Getting started with attribution reporting / What's included in your reports
Your existing Forms and Landing Pages automatically track this data, no setup required. View your reports by:
Going to your forms or landing pages dashboard
Selecting the form or page you want to analyze
Clicking on the "Reports" tab
Your form and landing page reports will show you exactly where your subscribers come from. For each source, you'll see the top referrers, total visits, number of new subscribers, and the conversion rate for that referrer.
You can also use the dropdown to select whether you want to view by Top referrers or specific UTM parameters added when sharing links to your Forms or Landing Pages to sort results by your preferred metric. For example, you are able to see how many subscribers came from your latest X/Twitter thread versus your newsletter mention.
Here's a rundown of each parameter you can select in your dropdown menu:
Referrers: See which websites are sending you the most traffic
UTM Source: Track which platforms (like Facebook, Instagram, or X/Twitter) drive subscribers
UTM Medium: Compare performance across different channels (email, social, paid ads)
UTM Campaign: Measure results from specific marketing initiatives
UTM Term: Analyze which keywords bring in subscribers if you're running paid search
UTM Content: Test different content variations within the same campaign.
Understanding your data
The redesigned reports interface puts you in control of your data. You can now filter between Top referrers or UTM parameters using the dropdown menu, and sort your results by visitors, subscribers, or conversion rate to quickly identify what's working best. We've added pagination so you can customize how many results you see at once, and we've clearly labeled any "unknown" sources to ensure your tracking is comprehensive.
You can start knowing exactly which channels bring in your best subscribers. With all your attribution data in one place, you'll quickly spot your highest-converting traffic sources and focus your marketing where it makes the biggest impact.
Time-saving tip: If you'd like to track different channels, simply use UTM parameters on a single form. Your reports will automatically organize the data, saving you time and giving you a clearer picture of what's actually driving your growth.
Use these insights to make confident decisions about where to promote your content and how to optimize your marketing efforts for better results.