Zapier helps you connect (and automate!) different services across the web.

This means that if we don't have an official app for a service or platform you're using, in many cases you'll still be able to connect it to your Kit account using Zapier.

NOTE: You'll need a paid Kit account to connect with Zapier and all other apps.

What is Zapier?

Zapier is a service that allows you to connect different web applications — even if they don't have a direct integration with one another — using automations that they refer to as Zaps.

How it works: you'll connect to Zapier your Kit account and the other platform(s) or service(s) you want to connect to, and then set up Zaps that tell Kit to do something when a particular trigger event occurs in the other app.

Think of Zapier as an Internet middleman.

For example, you could have a Zap that tells Kit to add a Tag to a subscriber after they make a purchase in another app. That tag can then kick off a Visual Automation inside Kit, and then Kit can take it from there!

Connecting Kit to Zapier

Zapier has a free plan, which may be sufficient for you. View their plans and pricing details here to check if you need a paid Zapier account. A paid Kit account is required to access all apps.

After creating your Zapier account, you'll need to link it to your Kit account. You can do this by either going directly to the Kit Zapier page, or by navigating to Explore apps in the toolbar in the top right and searching for Kit within the app director.

Search for and select Kit from the list.

Next, press the Connect Kit to 7,000+ apps button:

This will bring up the Zap editor, creating a new Zap in your account with a Kit trigger event node already created. Here you can connect your Kit account by pressing the Sign In button on the Account field:

From here, if you aren't signed into your Kit account you will be shown the Kit login screen:

Once you are signed in, you will then see the following authorization screen:

Here you will be able to select the Kit account you want to connect to Zapier, click the Grant access to Zapier by Kit, and that's it! Your Kit account is now hooked up to Zapier!

...but you're not done yet. Now it's time to set up some Zaps! ⚡️

Most popular Zaps

There are hundreds of Zaps already built and ready for you to start using, and you can create your own as well. Which ones you decide to use depends entirely on what you're looking to automate!

To help get the ball rolling, here's a list of popular Kit Zaps.

You can also search on that page to find specific apps to connect to.

What can I do with the Zapier app?

This app opens up endless possibilities to streamline your email marketing and automate repetitive tasks. Check below to see what's possible already:

Zap Name	Zap Type	Available Properties	Notes
New Form Subscriber	Trigger	First Name Subscriber ID Subscriber State Date of Subscription Subscriber Email Referrer Referrer Utm Parameters Source Referrer Utm Parameters Medium Referrer Utm Parameters Campaign Referrer Utm Parameters Term Referrer Utm Parameters Content [Your Custom Fields]	Subscriber State will always be inactive for Forms with double opt-in and active if without.
New Sequence Subscriber	Trigger	Subscriber ID First Name Subscriber Email Subscriber State Date of Subscription Added At [Your Custom Fields]
New Subscriber	Trigger	Subscriber ID First Name Subscriber Email Subscriber State Date of Subscription [Your Custom Fields]
New Unsubscribe	Trigger	Subscriber ID First Name Subscriber Email Subscriber State Date of Subscription [Your Custom Fields]
Subscriber Added to Tag	Trigger	Subscriber ID First Name Subscriber Email Subscriber State Date of Subscription Tagged_at [Your Custom Fields]
Tag Removed From Subscriber	Trigger	Subscriber ID First Name Subscriber Email Subscriber State Date of Subscription Tagged_at [Your Custom Fields]
New Purchase	Trigger	Products Name Products Lid Products Pid Products Quantity Products SKU Products Unit Price Tax Total Purchase Status Products Shipping Discount Subtotal Currency Customer Email Transaction ID Transaction Time
Add Subscriber to Form	Action	Optin to Sequence	Optin to Sequence If this form has a sequence attached to it, would you like the subscriber to be opted into the sequence?
Add Subscriber to Sequence	Action
Add Tag to Subscriber	Action
Remove Tag from Subscriber	Action
Create or Update Purchase	Action	Products Name Products Lid Products Pid Products Quantity Products SKU Products Unit Price Tax Total Purchase Status Products Shipping Discount Subtotal Currency Customer Email Transaction ID Transaction Time
API Request	Action	Apply standard error handling? HTTP Method URL Query String Parameters Additional Request Headers Body	Apply standard error handling? Select “Yes” to stop this Zap step if the app returns an error and enable automatic authentication refresh. Select “No” to run the Zap step regardless of errors. Learn more about API Request action error handling. Authentication This automatically uses the authentication from the App to carry out these calls, so all plan eligible API endpoints are available and no additional authentication parameters are required.
Find Subscriber	Action	Subscriber ID First Name Subscriber Email Subscriber State Date of Subscription Zap Search Was Found Status [Your Custom Fields]

Zapier troubleshooting

☝️ If you're having trouble installing or using the Zapier app, or if you just wish it included functionality not currently available, we're here to help! Just reach out to us with our in-app messenger for the quickest help, or send us a message at [email protected] and a member of the team will be able to help out!

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