All emails are sent from an IP which transports your message to Subscribers' mailboxes. By default, Kit customers send emails from a group of shared IPs. Our Deliverability and Compliance team are always monitoring the health and performance of these IPs to ensure they give you a solid foundation for your emails' deliverability.

However, some senders might prefer to send with a dedicated IP. Following are some things to consider when looking at a dedicated IP. 

Whether a dedicated or shared IP is best for you with depend on the following factors:

In order to sustain a dedicated IP, you'll need to send enough volume to maintain it. We recommend that you send a minimum of 50,000 messages, 3 times per week (150,000 messages per week total).

Using a dedicated IP means you will be relying more heavily on your own sending reputation. This means that negative engagement from your Subscribers, (marked as spam, unengaged, etc.), makes a bigger impact on your deliverability than it would on a shared IP where you have more cushion. If you want to use a dedicated IP, be sure that your sending reputation is in great standing, you are protected from listbombs, and that you are regularly pruning your list.

If you meet the above requirements, then you might be ready to move to a dedicated IP. It's important to note that dedicated IPs cost $250/month. If you would like to request a dedicated IP, please reach out to the team!