Visual Automations have one of three statuses: Active, Inactive, or Paused.
The status controls whether subscribers can enter your Visual Automation and whether they can move through its steps. You'll find it next to each automation's name on the Visual Automations page, and on the Active toggle at the top right of the builder.
How each status works
Status | Subscribers can enter | Subscribers can progress | Use this status when |
Active | ✔️ | ✔️ | Your automation is ready to run as intended |
Inactive | ❌ | ❌
Subscribers already inside wait before the step they haven't taken yet | You're building or editing the automation and don't want anyone entering or progressing. Every new Visual Automation starts out inactive |
Paused | ✔️
New subscribers wait after the entry point | ❌
Subscribers already inside wait before the step they haven't taken yet | You want to update later steps while subscribers keep entering, or build up a group of subscribers to go through at a specific time |
Activate a Visual Automation
Activate yours once it's built and ready for subscribers.
On the Visual Automations page, click the three vertical dots next to your automation's name.
Click Set to Active.
Click Activate to confirm.
You can also click the grayed-out Active toggle inside the builder, then click Activate to confirm. The toggle turns green.
Turn off a Visual Automation
Turning an automation off stops new subscribers from entering it. Anyone already inside is kept waiting before their next step until you activate it again.
On the Visual Automations page, click the three vertical dots next to your automation's name.
Click Set to Inactive.
Click Set to Inactive to confirm.
You can also click the green Active toggle inside the builder, then click Turn off to confirm.
NOTE: Remember to activate your Visual Automation again once you're ready to use it.
Pause a Visual Automation
Only active Visual Automations can be paused. Subscribers can still enter a paused automation, but they're kept waiting after the entry point until you resume it.
On the Visual Automations page, click the three vertical dots next to your automation's name.
Click Pause.
Click Pause to confirm.
You can also click the Pause button next to the green Active toggle inside the builder, then click Pause to confirm.
Resume a paused Visual Automation
A paused automation shows the Resume button next to the green Active toggle in the builder. Resume it to release the subscribers waiting inside.
On the Visual Automations page, click the three vertical dots next to your automation's name.
Click Resume.
Click Turn it on! to confirm.
You can also click the Resume button next to the Active toggle inside the builder, then click Turn it on! to confirm.




