Kit offers two powerful plans to help creators grow their audience and build a business: Creator and Creator Pro. Here’s a breakdown of what each plan offers, so you can choose the one that fits your needs!

If you’re just starting out and working with a smaller budget, the Creator Plan offers a cost-effective way to begin. However, if you're scaling your business or need advanced tools, the Pro Plan might be worth the extra investment.

Both plans include Kit’s core features, but with additional features to help scaling your business:

Kit’s Advanced Deliverability Reporting offers detailed insights into email open and click rates for broadcasts and sequences. Users can filter reports by email service provider (e.g., Gmail, Yahoo) or list segments, allowing them to pinpoint trends and troubleshoot issues. This feature helps creators optimize their email campaigns by understanding engagement metrics within specific audience subsets or platforms. It’s particularly useful for diagnosing deliverability issues and refining content strategies.

Kit’s Facebook Custom Audiences integration allows users to sync email segments with Facebook ads automatically. It keeps ad sets updated, adding or removing subscribers automatically from specific audiences as they join or leave segments. It simplifies retargeting by eliminating the need for manual CSV uploads, helping creators run more personalized and efficient ad campaigns. Users can target subscribers based on interests, behaviors, or lookalikes for optimal results.

Our Subscriber Scoring assigns a 1-5 star rating to subscribers based on their engagement, such as opening emails or making purchases. This helps creators track list health by categorizing subscribers into segments like active, semi-active, or disengaged. Users can view distribution reports, filter by tags, and create targeted segments based on these scores, optimizing content and marketing strategies to better engage different subscriber groups.

The Team Inviting feature allows you to invite multiple team members or assistants to collaborate on your account. Team members can easily switch between accounts using a drop-down menu, making it convenient for larger teams to work together efficiently. This feature helps streamline workflow by giving different team members access to the account for tasks like managing campaigns or checking reports.

Kit’s Change a URL After Sending feature allows you to fix broken or incorrect links in emails even after they’ve been sent. This can prevent potential sales losses and reduce complaints from subscribers. By accessing the broadcast’s Clicks tab, users can edit and save a new URL, ensuring the correct link is updated for everyone.

The SparkLoop Integration enables creators to set up referral programs and partner programs to boost subscriber growth. With the Referral Programs available in the Creator Pro, users can reward subscribers for recommending their newsletter. Partner Programs let creators pay influencers or partners for new subscriber referrals. The integration syncs data automatically, making it easier to manage referrals and track performance without manual input.

Our Insights feature offers advanced analytics to help creators track website performance, subscriber behavior, and marketing effectiveness. By installing a tracking pixel and enabling UTM tracking, users can monitor how visitors convert into leads, analyze subscriber engagement, and determine which emails drive the most sales. Insights provide dashboards on acquisition, engagement, sales, and velocity, offering data to optimize marketing strategies.

You can also upgrade from the Creator plan to the Creator Pro plan directly from your account. Click on your name in the top right of the Kit dashboard, followed by the green Upgrade to Creator Pro button.

You can also upgrade from the Creator plan to the Creator Pro plan directly from your account. Click on your name in the top right of the Kit dashboard, followed by the blue "Learn more" button.