The Creator and Creator Pro plans are paid plans that include Kit's full set of core email marketing tools. Creator Pro adds advanced reporting, automation, audience, and growth features.
NOTE: Looking for the free plan? Check out the Kit Newsletter plan.
Pricing
| Creator | Creator Pro |
Starting price (up to 1,000 subscribers) | $39 / month | $79 / month |
Annual billing | 2 months free | 2 months free |
Free trial | 14 days, no card required | 14 days, no card required |
Pricing scales with your subscriber count. To see the exact price for your subscriber tier, visit the Kit pricing page.
Feature comparison
Feature | Creator | Creator Pro |
Unlimited Forms and Landing Pages | Yes | Yes |
Unlimited Broadcasts and Email Sequences | Yes | Yes |
Visual Automations and Automation Rules | Yes | Yes |
Link Triggers | Yes | Yes |
Subscriber tagging and segmentation | Yes | Yes |
Digital products and subscriptions | Yes | Yes |
Custom domain | Yes | Yes |
Custom email templates | Yes | Yes |
Opt-in incentives | Yes | Yes |
Unsubscribe page builder | Yes | Yes |
Remove "Built with Kit" branding | Yes | Yes |
Third-party integrations, apps, and API | Yes | Yes |
Creator Network Recommendations | Yes | Yes |
Subject line A/B testing | 2 variants | Up to 5 variants |
Email content A/B testing | No | Yes |
Team members | 2 | Unlimited |
Collaborative editing | No | Yes |
Advanced deliverability reporting | No | Yes |
Subscriber engagement analytics | Partial | Full |
Subscriber engagement scoring | No | Yes |
Edit links in sent Broadcasts | No | Yes |
Facebook Custom Audiences sync | No | Yes |
Newsletter referral system (SparkLoop) | No | Yes |
Insights dashboard | No | Yes |
Subscriber Signals | No | Yes |
Creator Pro features
Collaborative editing
Work together on Broadcasts with your team members in real time with no locking or waiting for someone else to finish first. See who else is editing via the profile icons at the top of the editor.
Advanced deliverability reporting
View open and click data broken down by email provider (Gmail, Yahoo, Outlook) or by list segment. Use this data to identify deliverability issues and adjust your content strategy.
Subscriber engagement analytics
See which subscribers are most engaged, where they came from, and how long they've stayed on your list. Use this to double down on the channels and content that are working.
Subscriber engagement scoring
Each subscriber receives a score from 1 to 5 stars based on how they engage with your emails and products. Filter and segment by score to target your most active subscribers or clean inactive contacts from your list.
Facebook Custom Audiences sync
Connect Kit Segments to Facebook ad audiences. Subscribers are added and removed automatically as they move in and out of segments, so your ad targeting stays current without manual CSV uploads.
Edit links in sent Broadcasts
If a Broadcast contains a broken or incorrect URL, you can update it after sending. Open the Broadcast's Clicks report and replace the link, and all future clicks will go to the updated URL.
Unlimited team members
Add as many team members or assistants as you need and switch between accounts from a single dropdown. The Creator plan is limited to 2 users.
Newsletter referral system (SparkLoop)
Set up a referral program that rewards subscribers for bringing in new readers, or pay partners per signup. Subscriber data syncs between Kit and SparkLoop automatically.
Insights dashboard
Track acquisition, engagement, sales, and list growth in one place. Requires a tracking pixel and UTM tracking to be enabled. Use this dashboard to see which broadcasts and traffic sources are driving revenue.
Subscriber Signals
Get automatic audience research on the people behind your email addresses, including their demographics and social influence. Use these insights to tailor content and pitch sponsors with confidence.
Which plan fits your situation?
If this describes you | Plan |
You need core email tools for building your list | Creator |
You have 1–2 people managing the account | Creator |
You need detailed open and click reporting by provider or segment | Creator Pro |
You want to sync segments to Facebook ad audiences | Creator Pro |
You have 3 or more people who need account access | Creator Pro |
You'll have multiple people collaborating on a Broadcast at once | Creator Pro |
You want to score and segment subscribers by engagement level | Creator Pro |
You want a referral program for your newsletter | Creator Pro |
You want to A/B test email content (not just subject lines) | Creator Pro |
You want full acquisition and sales analytics | Creator Pro |
You want insights into your subscribers' professional and social contexts | Creator Pro |
How to switch between Creator and Creator Pro
You can upgrade or downgrade anytime by going to Settings in the navigation > Account & Billing. Changes take effect immediately.
To upgrade to Creator Pro:
Click your account name at the bottom of the navigation.
Click Learn more in the "Upgrade to Creator Pro" message that appears.
Select Upgrade to Creator Pro in the modal that pops up.
