When you run programmatic ads in your emails, you need to include an opt-out link for your subscribers. Here's what you need to know about this requirement and how to implement it properly.
What this means for your emails
Every email containing programmatic ads must have a clear opt-out link. This link lets your subscribers choose whether they want to receive personalized ads based on their preferences. Note that opting out doesn't remove ads entirely—it just means subscribers will see random ads instead of targeted ones.
Why this matters
Maintains trust with your audience by giving them control over their experience
Keeps your emails compliant with privacy regulations
Ensures your emails continue sending without interruption
Adding the opt-out link to your emails
Add this snippet to your email template:
{{ck.privacy_notice}}The link will direct subscribers to a simple form where they can manage their ad preferences.
Updating your privacy policy
If you run preference-based ads, your privacy policy should address this. Here's a template you can adapt:
"We work with trusted partners to show relevant ads in our emails. You can opt out of preference-based advertising at any time through the link in our emails. Opting out means you'll still see ads, but they won't be selected based on your interests or preferences."
Need help?
Our team is here if you have questions about implementing the opt-out link or updating your privacy policy. Feel free to send us an email at [email protected].