With the Kit Pinterest app, you can interact with your Pinterest content in two ways:
Embed rich content blocks that include pin metadata, descriptions, and calls to action directly in the email editor, or
Access your pins as standalone images through the media gallery, without needing to download and upload files.
Getting started with Pinterest
To use the Kit Pinterest app, you need to:
Have an active Pinterest account
Have a paid Kit account
How to install the Pinterest app
Log in to your Kit account
Click Automate > Apps in the top navigation
Find the Pinterest app and click Install
You can also click here to go directly to the Pinterest app page.
How to use the Pinterest app
Adding Pinterest content blocks to emails
In the email editor, type
/pinterestor/add pinand select Add Pin to trigger the Pinterest content blockSelect your content: Choose from your available pins in the sidebar
Customize the display:
Choose pin size (regular or large)
Select orientation (vertical or horizontal)
Toggle Pinterest account snippet visibility
Toggle title and description visibility
Toggle "Save this pin" button on/off
Preview and send: Review how your Pinterest content looks before sending
Using Pinterest content in the media gallery
Go to the media gallery in Kit, or type
/pinterestto open the Pinterest section of the media gallerySelect the Pinterest tab to see all your pins as standalone images
Select any pin image to embed it directly into your email
Pin Groups
You can create pin groups to showcase multiple pieces of content:
Type
/pinterestor/add pin groupand select Add Pin Group when adding a Pinterest content blockChoose 2-3 pins to display together
Select horizontal or vertical layout
Customize sizing and display options for the group
Troubleshooting
I can't see my Pinterest content
Check your connection: Go to Kit App Store > Installed Apps > Pinterest, and verify the app is installed
Refresh your content: If you've recently created or saved new pins, they may take a few minutes to sync with Kit
Pinterest account: Ensure you're logged in and connected to the correct Pinterest account that has the content you want to use
Best practices
Content strategy
Food creators: Use recipe pins to drive traffic to full recipes on Pinterest
Design creators: Showcase mood boards and inspiration collections
Lifestyle creators: Share curated content that aligns with your brand
Email design
Pin placement: Place Pinterest content blocks strategically to enhance, not overwhelm, your email content
Call-to-action: Use the "Save this pin" button to encourage Pinterest engagement
Mobile optimization: Preview your emails on mobile to ensure pin groups display well
Engagement
Cross-promotion: Use Pinterest content to drive email subscribers to your Pinterest profile
Visual storytelling: Leverage Pinterest's visual nature to enhance your email narratives
Seasonal content: Update your Pinterest content blocks with seasonal or timely pins
Frequently asked questions
Q: Does the Pinterest app cost extra?
A: The Pinterest app is included with the Creator plan and higher.
Q: Can I use Pinterest content in Landing Pages?
A: No, you can currently use Pinterest content blocks in email Broadcasts only.
Q: Will my Pinterest content update automatically?
A: The app pulls current metadata when you add content blocks. If you update a pin on Pinterest, you may need to refresh or re-add the content block in Kit. Alternatively, you can manually edit the content block’s description field.
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Need additional help? Consult the Kit Help Center or contact Kit support for more guidance.