With the Send a Webhook app, you can:
Send webhook notifications to any third party system that accepts http requests
Deliver subscriber data in real time to custom workflows and internal tools
Secure your webhook requests with secret verification
Getting started with Send a Webhook
To use the Kit Send a Webhook app, you need to:
Have a paid Kit account
Have a receiving endpoint URL where you want to send webhook notifications
(Optional) A secret provided for verifying that the webhook is coming from Kit, which is accessible via the App Settings
How to install the Send a Webhook app
Log in to your Kit account
Click Automate > Apps in the top navigation
Find the Send a Webhook app and click Install
The app will be installed and ready to use in your Visual Automations
You can also go directly to the Send a Webhook app listing to install the app.
How to use the Send a Webhook app
Add a webhook action node to your Visual Automation
Once installed, you can add webhook notifications to any Visual Automation:
Go to Visual Automations and either create a new automation or edit an existing one
Click the + button where you want to add the webhook action
Select Action and choose Send a Webhook
Configure your webhook settings:
Required fields:
Webhook URL: The endpoint URL where you want to send the notification
Webhook Name: A descriptive name to help you identify this webhook
What data is sent
When a subscriber reaches the webhook action in your automation, Kit sends their profile data to your specified endpoint.
Use cases for webhooks
The Send a Webhook app is perfect for:
Connecting to internal tools: Notify your CRM, project management system, or custom database when subscribers reach a certain point in your visual automation
Third-party integrations: Connect Kit to platforms not available in the App Store
Custom workflows: Trigger actions in external systems based on subscriber behavior
Real-time notifications: Get instant alerts when subscribers reach key points in your automations
Send a Webhook troubleshooting
My webhook isn't being triggered
Verify that the Visual Automation is active and subscribers are reaching the webhook action node
Check that your webhook URL is correct and accessible
Make sure your receiving endpoint is set up to accept POST requests
I'm not receiving the data I expected
Confirm that the subscriber profile includes the fields you're trying to send
Check your endpoint's logs to see what data is being received
How do I verify webhooks are coming from Kit?
Use the shared secret field when setting up your webhook action - you can access this via the App Settings
Implement webhook signature verification on your receiving endpoint using the shared secret
☝️ If you're having trouble installing or using the Send a Webhook app, or if you wish it included functionality not currently available, we're here to help. Just reach out to us with our in-app messenger for the quickest help, or send us a message at help@kit.com, and a member of the team will be in touch.