Tags help you organize your subscribers in meaningful ways.

For example, you can tag all subscribers who signed up for your newsletter with “Newsletter”, and all subscribers from Chicago with “Chicago subscribers.”

Subscribers can also have multiple Tags. So, a subscriber from Chicago who signed up for your newsletter can have both the “Newsletter” and “Chicago subscribers” Tags, for example.

In this article, we’ll cover:

To create a Tag, go to Subscribers under the Grow tab in the navigation.

Scroll down the page, and click + Create a Tag in the Tags section on the right:

A window will pop up, where you can fill out the name of your new Tag.

Hit the Save button, and that’s it. Your new Tag has been created.

To tag existing subscribers, use the checkboxes on the Subscribers page to select the subscribers you want to tag.

Then, use a Bulk Action to tag them.

To select all subscribers for tagging, select the checkbox at the top (to the left of the “Subscriber” heading).

Click the Select all # subscribers option that appears next to the Bulk Actions dropdown:

Then, run your Bulk Action as usual.

The Subscribers page will update to reflect the number of subscribers who now have that Tag. The update may take a few minutes, so check back later if the Subscribers page shows outdated subscriber counts.

To rename or delete a Tag, go to the Subscribers page, and then click the Tag you want to rename or delete.

The Subscribers page will refresh to show a list of subscribers who have that Tag (if any). Click the Tag's name.

In the window that appears, rename your Tag by typing its new name, and then clicking Save to save your changes.

Alternatively, to delete the Tag, click Delete tag, followed by Yes, delete to confirm.

How to find subscribers without any Tags