An opt-in is how someone in your audience says yes to receiving your content. To grow your list, your opt-ins need to be simple and straightforward.

Kit gives you two types of opt-ins to choose from—landing pages and forms—and each works best in different situations.

A landing page is a standalone opt-in that works with or without a website.

If you’re just starting out, a landing page takes the guesswork out of building a website while you grow your list.

Each landing page has its own shareable link, so you can share it across multiple platforms. Kit hosts it for you—once you hit publish, it’s live.

Landing pages are also a quick way to test a new idea. Say you have an idea for a collection of journal prompts, but you’re not sure anyone would be interested. You can create a landing page in a few minutes, using your journal prompt idea as the freebie.

It might look like this:

If your audience signs up, you know the idea is a hit and you can create a full bundle of prompts to sell as a product.

A form is an opt-in embedded directly on your website or blog.

If you already have a blog or a website, a form lets your audience opt into a specific niche of your content.

For example, if you run a gardening blog and you’re putting together a workshop on how to start a greenhouse, a form lets the readers who are also interested in greenhouses say yes to that workshop.

Not everyone in your audience will be interested in every aspect of your content, and forms let you segment and engage more specifically with each group of people on your list.

Something to remember: a form doesn’t have a specific share link, since it lives on your site or blog. You can have multiple forms throughout your site, each with a different purpose.

You’ll find both landing pages and forms in the top nav bar of your account.

Create a landing page

Create a form

Landing pages can't be embedded within pages on your site, because they are standalone pages on their own. What you can do is use your own website's custom domain for your landing page.

If you use WordPress, you can do this with our plugin. If you don't use WordPress, or if your domain doesn't currently have a website associated with it, you'll need to make some changes to your DNS settings—we have a separate tutorial on that here.

Alternatively, you can always use the direct link to your landing page that we provide. For more on your landing page link options, check out our tutorial here.

You can customize your landing page's link. We overview the options available in this article.

Anywhere you can embed JavaScript and HTML, you can embed our forms. We have a guide on the basics of form embedding here, which includes where to find the embed codes themselves.

In cases where your form can't be embedded, you can provide its share link, which links directly to your form and is accessible via the form embed modal (this works best for inline forms). Alternatively, you can create a landing page and link to that instead.

To gather subscribers from platforms like Instagram or Facebook, link directly to your landing page, or to a page on which one of your forms is embedded. For landing pages, you can also customize the social share image, title, and description—more on that here.

How to find and customize your landing page link