As the first touch with your subscribers, your confirmation email can be a powerful first impression.

It's easy to dismiss your confirmation email (also known as an incentive email and/or auto responder) as "just" the double opt-in. However, this email is part of what sets the tone for your list.

Here's how to set it up.

Start by navigating to your Form or Landing Page (or create a new one here).

To access your confirmation email settings, first click Settings in the toolbar across the top of the Form/Landing Page builder:

The confirmation email settings will be located under the Confirmation Email tab:
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The above configuration has the Auto-confirm new subscribers setting unchecked. This means it has the double opt-in turned on, which we strongly recommend. Find out why here.

Now, let's walk through the settings.

This enables the confirmation email. It's optional—if you'd prefer to not have a confirmation email associated with your Form or Landing Page, simply uncheck this box.

This checkbox determines whether your subscribers will be required to click the link in the confirmation email in order to become confirmed on your list. To enable double opt-in (highly recommended), you'll want to leave this unchecked.

If you want your subscribers to be automatically confirmed on your list whether or not they click the button in the confirmation email, then you can check this box.

This determines what happens after the subscriber clicks the button in your confirmation email. You can either upload a file for them to download (such as a freebie or lead magnet), or send them to a URL of your choosing (such as a thank you page).

To attach a downloadable file:

To replace an existing file (for example, updating a lead magnet PDF):

The default confirmation email content will look something like the following in your subscribers' inboxes:

It's functional, but you'll probably want to personalize it a bit more. Luckily, that's easy to do. Just click the Edit Email Contents button from the confirmation email settings modal:
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This will open up the confirmation email editor, which is the same email editor as the one for Broadcasts and Email Sequences! From here, you can modify the sending address, subject line, and email contents:

To brush up on our email editor functionality, please check out our dedicated tutorial here.

NOTE: Personalization code will not work in the confirmation email's subject line, but it will work in the email's body!

Once you're done editing your confirmation email, click Save at the bottom.

(And if you made other changes to your Form or Landing Page, make sure you save those changes as well via the Save button near the top right of the builder, and then publish your changes by hitting Publish.)

Don't forget: simple emails tend to perform better. Feel free to personalize your confirmation email to match your brand. However, we recommend not going overboard with additional content and styling.

Ultimately, you don't want to distract your subscribers from clicking that confirmation button!

Testing out your Forms and Landing Pages is a great idea so you can review the experience your new subscribers will have! We have a tip here on how to use email aliases for this, which helps make the testing process much more convenient.

This can be due to a deliverability issue or something misconfigured in your account settings. Please check out our troubleshooting guide here.

You can attach various file types to your confirmation email, such as PDFs, Word documents, and images, provided they meet the platform's file size and type requirements.

There could be several reasons, you could be using a freemail domain or your sender reputation might be damaged. We'd recommend checking this detailed guide with the most common causes.

For troubleshooting confirmation email links, please view our guide here. For troubleshooting confirmation email downloads, please view our guide here.