Are you seeing subscribers show up in your account as "Bounced"?
There are various reasons why a subscriber shows up as "Bounced" in your account. Ultimately, it means we were unable to deliver emails to that subscriber.
Alternatively, go to Subscribers in the navigation. Then, click the Status drop-down menu and change it to Bounced.
There are two types of bounced emails: hard bounces and soft bounces.
Hard bounces
Hard bounces indicate permanent issues, like the email address not existing (whether it was typed incorrectly or no longer exists). Subscribers with this type of bounce receive the "Bounced" status.
If a subscriber has a permanent bounce, you'll see their status as "Bounced" in their subscriber profile:
You'll also see their "Bounced" status when searching for them in your subscriber list:
Bounced subscribers are unsubscribed from your email list and will no longer receive emails from you. This unsubscription protects your deliverability and keeps your open and click rates higher.
Soft bounces
Soft bounces indicate a temporary issue, like the subscriber’s inbox being full. We'll keep the subscriber's status as “Confirmed” and attempt to send them future emails.
Which email caused the bounce?
You can see which email failed to send by going to the subscriber's profile and looking at their email history under the Emails tab.
Bounced emails show a "Bounced" status under their subject line and a warning icon to their right. When you hover over the icon, the word "Bounced" will appear.
NOTE: If you see bounced emails in the profile of a subscriber with the "Confirmed" status, this means those emails experienced soft bounces and weren't a good enough reason for us to unsubscribe the subscriber. The subscriber is still active on your list and can still receive your emails.
Can I un-bounce a subscriber?
Un-bouncing a subscriber is possible in cases like these:
You think a technical issue caused your email to hard-bounce when it shouldn't have
You've replaced a bounced subscriber's email address in their profile with a working one because the subscriber shared their updated email address with you, for example. In this situation, the subscriber won't receive your emails until the "Bounced" status is removed from their profile.
Contact our support team for help with un-bouncing subscribers. They'll look into the matter and reactivate subscribers where appropriate.
Am I paying for bounced subscribers?
No, you aren't. Bounced subscribers don't count toward your total subscribers or what you pay. You are charged only for confirmed subscribers within your account.
In other words, you don't need to take action with your bounced subscribers, including deleting them.