The subscriber profile shows detailed information about a subscriber on your list.

You can also update the subscriber's information from their profile.

To access a subscriber's profile, go to the Subscribers page in the navigation. If you can't find the subscriber on the page, use the search bar to search for them by their email address or name:

Then, click the subscriber from the list of results. Their profile will slide out in a drawer.

The main components of the subscriber profile are the:

The subscriber profile shows the subscriber's profile picture, subscriber score (as a star rating, if available), status, first name, email address, and location (if available).

You'll also see sections for the subscriber's Tags, custom fields, attribution data, and Segments. Click the greater-than icon (>) for any section to expand it if it isn't already expanded.

Finally, you'll see options for unsubscribing, blocking, or deleting the subscriber.

There are summary metrics for:

The subscriber profile has four navigational tabs: Emails, Automations, Forms, and Purchases.

The Emails tab is open by default, and it shows you the subscriber's email history as a timeline. Each entry displays the email's:

The emails are ordered by most recent activity.

The Automations tab shows the Visual Automations and Email Sequences the subscriber is currently in, as well as any they've completed or been removed from.

You'll also see the subscriber's most recent activity in each Visual Automation or Email Sequence.

The Forms tab shows every Form and Landing Page the subscriber has opted in to.

Remove the subscriber from a Form or Landing Page by clicking the trash can icon to its right.

The Purchases tab shows you all the purchases the subscriber has made from you, including the purchase date and time. Click Show details to see each purchase's order summary.

Use the left and right arrows at the top right of the profile to navigate to other subscriber profiles in the list.

If you don't see the arrows, you may have opened the subscriber's profile directly from a search.

Open the subscriber profile in a new tab by clicking the three vertical dots (⋮) at the top right of the profile > Open in new tab.

Share the subscriber profile by clicking the three vertical dots (⋮) at the top right of the profile > Share.

The subscriber profile link will be copied to your clipboard for you to paste and share on your preferred platform.

To close the profile from your desktop, click the ✕ icon at the top right or click the dark background to the profile's left. You can also hit your browser's Back button or your keyboard's Escape button.

To close the profile from your mobile device, click the ✕ icon at the top right or tap the dark background above the profile. You can also swipe the profile downward.

In this section, we'll cover the statuses your subscribers can have. We'll also clarify which statuses count toward your list total for billing purposes.

Go to the Subscribers page in the navigation. Then, click the Status dropdown menu below the search bar to select one of these statuses:

The subscriber list will update to show all subscribers in your account with that status:

Now, let's cover what each status means.

The All dropdown option returns a list of every subscriber on your list, regardless of status. This includes subscribers with the "Unsubscribed" status.

Confirmed subscribers are subscribers who:

​Only subscribers with the "Confirmed" status count toward your billing total. These are also the only subscribers you can email via Kit. Cold subscribers (more info on them below) are included in this total.

For the most up-to-date number of subscribers you're currently being billed for, filter your list by the "Confirmed" status and note the total at the bottom of the page:

Unconfirmed subscribers are subscribers who signed up to a Form or Landing Page that had double opt-in enabled but haven't clicked a link in their confirmation email to confirm their subscription.

Unconfirmed subscribers don't count toward your billing total. You also can't email them via Kit.

When an unconfirmed subscriber confirms their subscription, their status will change to "Confirmed."

Unsubscribed subscribers are subscribers who have unsubscribed from your list. They don't count toward your billing total, but their profiles (including their email history) remain in your account for your records.

You cannot email subscribers with "Unsubscribed" status, but they can always resubscribe—by signing up for one of your Forms or Landing Pages, for example.

You can also submit to Kit support evidence of their interest to resubscribe (e.g., an email screenshot), and our support team will manually process their resubscription.

To comply with email marketing regulations, Kit requires explicit subscriber consent for all reactivations. So, we'll permit automated reactivations through CSV uploads or API actions only when consent requirements are met.

When an unsubscribed subscriber resubscribes and confirms their subscription, their status will change to "Confirmed."

Complained subscribers reported at least one of your emails as spam. We automatically unsubscribe complained subscribers from your list.

Complained subscribers don't count toward your billing total. You also can't email them via Kit.

Bounced subscribers are subscribers who didn't get your email because there was a hard bounce when we tried to send it to them.

Hard bounces indicate permanent issues, like the email address not existing. So, we automatically unsubscribe bounced subscribers from your list.

Subscribers with the "Bounced" status (i.e., hard bounces) don't count toward your billing total. You also can't email them via Kit.

Subscribers with soft bounces on individual emails do still count toward your billing total, assuming that their overall status on your list is still "Confirmed."

Blocked subscribers are subscribers whom you've blocked from receiving your emails—even if they've signed up to receive them.
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Blocked subscribers don't count toward your billing total. You'll need to unblock them before they can receive future emails from you via Kit.

Learn more about blocking subscribers here.

Cold subscribers are a subset of your confirmed subscribers whom we've detected as having not engaged with your content for some time.

We define a cold subscriber as follows:

For example, if someone signs up, confirms, and then never engages with (i.e., opens or clicks) any of your emails in the first 30 days after being confirmed, they'll be classified as a cold subscriber.

If they engage with even just one email, the minimum requirement of being listed as a cold subscriber will increase to 90 days since the last engagement.

"Cold" isn't a status that will be displayed on the subscriber profile like other statuses. This is because cold subscribers are still confirmed subscribers (and therefore they do count toward your billing total).

View all your cold subscribers by selecting "Cold" from the dropdown menu at the top left of the Subscribers page (just above the list of subscribers).

You can also filter for cold subscribers when creating Segments:

Check out our other article to learn how to re-engage cold subscribers.

Subscriber email icons and what they mean