The subscriber profile is where you'll find detailed information about any subscriber on your list.

To access a subscriber's profile, first search for their email address from the search bar on the Subscribers page:

Then, simply click the subscriber from the list of results to be taken to their personal profile.

From the sidebar in any subscriber profile, you'll find the subscriber's custom fields:

Their Tags:

You'll also see the Segments they belong to:

Finally, you'll see that you have the option to delete, unsubscribe, or block a single subscriber here:

Clicking through each of these tabs will show you any subscriber's email history:

Which Automations or Sequences they are currently in, as well as any they've completed or been removed from:

(Additionally, you can click on the Automation or Sequence title to be taken directly to that Automation or Sequence.)

You can also view every Form the subscriber has opted in to:

☝️ If the status for a Form or Landing Page is "Inactive", it means it has double opt-in enabled and the subscriber hasn't confirmed their subscription to it yet.

For Forms, Landing Pages, and Sequences, you can remove a subscriber from each by clicking the trash can icon to the right. Easy!

You can also view each purchase they've made from you:

Additionally, this tab is also where you can perform refunds for Kit Commerce products.

In this section, we'll cover each type of subscriber in your account. Since Kit plan prices are based on the number of subscribers on your list, we'll also clarify which subscriber types count toward your list total for billing purposes.

You can easily pull a list of subscribers with each status via the dropdown menu at the top of the Subscribers page (below the subscriber graph).

Selecting a status from here will return a list of all of the subscribers on your list with that status:

Now, let's cover what each status means!

These are subscribers who confirmed their subscription via the incentive email if double opt-in was enabled, or were automatically confirmed upon signup if double opt-in was disabled.

Subscribers with the "Confirmed" status are the only ones that count toward your billing total. These are also the only subscribers you can contact via Kit. Cold subscribers (more info below) are also included in this total.

For the most up-to-date number of subscribers that you are currently being billed for, filter your list by the "Confirmed" status and note the total at the bottom of the page:

If a subscriber has the status of "Unconfirmed," it means they signed up to a form or landing page that had double opt-in enabled but never confirmed their subscription. Subscriptions are confirmed via clicking the button in the incentive email.

Unconfirmed subscribers do not count toward your billing total. You cannot contact subscribers with the "Unconfirmed" status via Kit.

Canceled subscribers are those who have unsubscribed from your list. Canceled subscribers do not count toward your billing total, but their profiles remain inside your account with this status for your own records (as well as to retain the history for any emails they received while subscribed).

You cannot contact subscribers with the "Cancelled" status via Kit, but they can always re-subscribe to get back on your list in the future!

If a subscriber is marked as "Complained," it means they reported your email as spam. When this happens, we automatically unsubscribe them from your list and give them the "Complained" status.

Complained subscribers do not count toward your billing total. You also cannot contact subscribers with the "Complained" status via Kit. Learn more about complained subscribers here.

If a subscriber has the "Bounced" status, it means there was a hard bounce on an email we attempted to send to them. Hard bounces indicate permanent issues, such as the email address not existing, and so subscribers with this type of bounce receive the "Bounced" status on your list and are unsubscribed.

Subscribers with the "Bounced" status (i.e. hard bounces) do not count toward your billing total, and cannot be contacted via Kit. Subscribers with soft bounces on individual emails do still count toward your billing total, assuming that their overall status on your list is still "Confirmed".

Check out this guide for more details on bounced subscribers.

Subscribers with the "Blocked" status are those you've blocked from receiving your emails—even if they've signed up to receive them.

Blocked subscribers do not count toward your billing total. You'll need to unblock them before they can receive your future emails.

Learn more about blocking subscribers here.

Cold isn't a status that will be displayed on the subscriber profile sidebar like the other statuses. This is because cold subscribers are still technically confirmed (and therefore they do count toward your billing total).

Cold subscribers are a subset of your confirmed subscribers whom we detected haven't been engaging with your content.

We define a cold subscriber as follows:

For example: if someone signs up, confirms, and never engages with a single email (opens or clicks) in the first 30 days after being confirmed, they will be classified as a cold subscriber. If they do engage with even just one email, the minimum requirement of being listed as a cold subscriber now bumps up to 90 days since the last engagement.

(The criteria for cold subscribers cannot be modified at this time.)

Just like the other subscriber statuses, you can select "Cold" from the dropdown at the top of the subscribers list to filter for subscribers with that status. This filter is also available when creating Segments:

We have a dedicated tutorial on our recommended method for attempting to re-engage cold subscribers here.

Subscriber email icons and what they mean