Your Landing Page's SEO and analytics settings do two things: they control how your page looks when someone finds it in search or sees it shared on social media, and they let you connect the analytics tools you already use so you can track how the page performs.

None of these settings change the look of the page itself.

Where you'll find them depends on which Landing Page builder you're using.

Landing Pages 2.0: click the gear icon at the top right of the builder to open Landing page settings. You'll find SEO & social share and Analytics integrations there. Click Save after any change.

Classic builder: click Settings in the top toolbar of the builder:

Then select SEO & Analytics from the sidebar of the settings window:

These three fields control your page's preview in search engine results and on social media. None of them appear on the page itself.

Here's what those three fields produce when a Landing Page is shared on X:

You can connect any of these services to track activity on your page:

Each service works the same way: click its name to expand it, paste in the ID or tracking code from that service, and save your changes.

You can add your Facebook Pixel, also called the Meta Pixel, to any Kit Landing Page. In the analytics settings, click Facebook Business, enter your Facebook Pixel ID in the field provided, and save your changes:

Your Pixel will start recording pageviews on the live version of your page.

If you're running Facebook ads and want to sync your Kit Segments to your ad audiences, that's a separate integration — see Facebook Custom Audiences.