A landing page is a standalone opt-in you can share anywhere. You don't need a website or a blog to create and share a landing page.

Read on to learn how to build a Landing Page in Kit. For more clarity on the differences between Landing Pages and Forms, check out this article.

Go to Grow > Landing Pages & Forms in the navigation. Then, click the + Create new button.

On the next page, select the Landing Page option to the right. If you want to create a Form, check out this article instead.

Next, choose the template that best fits the Landing Page you want to create.

When you hover over any template, two buttons will appear: Preview and Use template.

Click Preview to preview the template on either desktop or mobile.

If you’ve decided to use the template, click Use template. You'll be taken to the Landing Page builder to customize it.

The Landing Page builder looks like this:

Let’s go through its features.

Your Landing Page’s default name is “New landing page.” To rename it, click the pencil icon at the top left of the Landing Page builder.

Enter your Landing Page’s new name. Then, save your changes by clicking anywhere else on the builder or hitting “Enter” (for Windows) or “return” (for Mac) on your keyboard.

We autosave your changes to your Landing Page. Hover your cursor over the cloud icon at the top right of the Landing Page builder to view when we last saved your changes.

Your chosen Landing Page template comes with placeholder content. Click any part of the content to rewrite it or update its images, for example.

Use the text formatting toolbar above your Landing Page to format the page’s text. This text formatting toolbar has the same features as our email editor’s.

When you hover your cursor over your content, you’ll see a label at the top left identifying the content’s type (like whether it’s a section, column, heading, or paragraph, for example). Use this label to check that you’re selecting and editing the right content.

For example, the “Subscribe Form” label in the screenshot below identifies the content as a subscribe form.

When you click various parts of your page, a toolbar containing these features will appear to the right:

There are a few main types of content you can add: sections, rows and columns, and content blocks.

Sections are containers that hold rows and/or columns of content.

We offer pre-built sections, which you can add to your Landing Page to customize its layout.

To add a new section, hover over the section above or below where you want the new section to appear until the “Section” label appears at the existing section’s top left.

Click the existing section, and + Add section buttons will appear at its top and bottom.

Click either the top or bottom + Add section button—depending on whether the new section should be above or below the existing one—to browse available sections and choose which to add to the page.

You can add rows and columns of content to your page’s sections. Rows can contain up to four columns, while there’s no limit to the number of rows a column can have.

This screenshot shows a row with two columns of content:

To add more columns to a row, click the + button at the left or right of the row, depending on whether you want the new column to be to the left or the right. The new column will appear automatically.

Alternatively, click the row to open its customization settings in the right sidebar. Then, use the Column Count setting to select how many columns the row should have.

If your row has two or three columns, a Column ratio sidebar setting will appear for you to adjust each column’s horizontal width relative to the others’. For example, a 50 / 50 ratio for a two-column row means that each column will take up half of the row’s width.

Use the Column gap and Minimum height sidebar settings to customize the amount of gap between columns and the columns’ minimum height, respectively (both in pixels).

To add more rows to a column, click the + button at the top or bottom of the column, depending on whether you want the new row to appear above or below.

The content block menu will appear. Scroll down the menu and click the Row content block. The new row will appear automatically.

Content blocks are predefined types of content you can add to your page. They include heading text, paragraph text, buttons, images, links, and more.

Click the + button at the top or bottom of any existing page content to add a new content block above or below. Alternatively, if you’re adding a new content block after text, click the end of the text and type “/”.

A content block menu will appear. Scroll down the menu and click the content block you want to add to the page.

Styles are settings that control your content’s appearance, like its font and font size (for heading and paragraph text), background color, margin, and padding.

Click Page styles to the right of the formatting toolbar to access your page’s overall styles settings in the right sidebar. You can customize these styles:

Click any style dropdown menu (like Heading 1 or Page background) to customize the respective content’s styles. Your style changes will update automatically.

Alternatively, click any part of your content to display its specific style settings in the right sidebar.

For example, clicking text with Heading 2 formatting will load the Heading 2 style settings:

When you change a specific content’s styles, two buttons will appear:

Click your page’s subscribe form to access these customization options in the right sidebar:

Scroll to the bottom of any content’s right sidebar settings to access the Advanced dropdown containing advanced customization settings.

You’ll be able to add custom CSS in the dropdown. Depending on the content, you may also have other settings like:

Click Preview to the right of the formatting toolbar to preview your Landing Page on either desktop or mobile.

Click the gear icon at the top right of the Landing Page builder to load a Landing page settings window for modifying your page’s behavior:

The Domain name settings let you set your Landing Page's URL.

The settings are:

The URLs for this landing page section lists the URLs that lead to your Landing Page. They include the kit.com domain URL we automatically generate for your page and custom URLs you’ve set up.

Click the × icon next to any custom URL you’ve created to delete it.

Changes you make to your Landing Page’s custom URLs will be saved automatically.

Learn more about customizing your Landing Page's URL here.

The Confirmation email settings let you choose whether to send subscribers a confirmation email (also known as an incentive email) and what happens after subscribers confirm.

The settings are:

Click Save to save your changes.

Learn more about the confirmation email in our incentive email guide.

The SEO & social share settings let you set your Landing Page's appearance (page title, meta description, and social share image) on the search results and social media platforms.

Click Save to save your changes.

Learn more about the SEO and social share settings here.

The Analytics integrations settings let you connect your Landing Page to various analytics platforms to track your page's activity.

Click Save to save your changes.

Learn more about the analytics integrations settings here.

Click the Publish button at the top right of the Landing Page builder to publish your changes to the live version of your Landing Page.

If you don’t publish your Landing Page, your changes to it won’t appear when users visit it.

Click the Share button at the top right of the Landing Page builder to get options for sharing your Landing Page:

Click the chart icon at the top right of the Landing Page builder to view reports of your Landing Page’s performance:

You'll also see attribution breakdowns for your Landing Page's referrers and UTM parameters over the last 90 days.

Click the Download Subscriber List button to the right of the Reports page to export a CSV file of all subscribers who signed up via this Landing Page.

A download link for the export file will be emailed to the Kit account owner. The link expires after five days.

Your Landing Page comes with a built-in thank-you page that you can direct subscribers to after signup.

Learn how to set up and customize the thank you page here:

Setting up a thank you page in Kit