Your checklist for a smooth migration from MailerLite

If you're coming over from MailerLite, we'd love to help you start sending emails from Kit ASAP!

Here's an overview of what you'll need to do to make the switch:

We refer to certain things differently from MailerLite. Here’s a quick overview of the similarities and differences in our terminology:

Take the time to get the hang of our terminology. You’ll use it a lot after you’ve switched to our platform!

When you move your subscribers from MailerLite to Kit, here's exactly what comes with you:

All your subscriber information moves over smoothly. Every detail you've collected about your subscribers stays connected to the right person.
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Important note: MailerLite doesn't use tags, so there aren't any tags to bring over. Once your subscribers are in Kit, you can start creating your own tagging system to organize your list. This means you can keep all your subscriber data while gaining new ways to organize your audience in Kit.

You can connect MailerLite and Kit and use our auto-importer by selecting Other Provider > MailerLite in your import settings.

Add your MailerLite API token to connect your account and start your import.

That's it, your subscribers will transfer automatically.

Alternatively, you can also import your MailerLite contacts via a CSV file. Learn more about importing your MailerLite contacts into Kit here.

Under the Grow tab in the navigation, click Landing Pages & Forms to load the Landing Page & Form Signups screen.

Click the + Create new button to create a new Kit Form or Landing Page.

Select the Form or Landing Page template that best resembles your MailerLite form or landing page, then use our Form or Landing Page builder (as relevant) to customize the template's look.

Due to the differences in features between our and MailerLite's builders, you may not be able to get your Kit Form or Landing Page to look exactly like your MailerLite one. But take this chance to make your Form or Landing Page design even better!

Publish your Kit Form or Landing Page when you're happy with it. You can now hunt down its MailerLite counterpart on your website, social media bio, and so on, and replace that with your new Kit equivalent. 🎉

Learn more about creating Kit Forms and Landing Pages here:

Click the Send tab, followed by Email Templates, to create a new Kit email template.

Choose an email template that most closely resembles your MailerLite email template, then customize it using our visual email template editor.

Try to make your Kit email template's text, colors, and fonts similar to—or even more appealing than!—those for your MailerLite email template.

Learn how to use our visual email template editor here.

To recreate your MailerLite workflow emails in Kit , you'll set up a series of one or more automated emails that we call a "Sequence."

You'll then add the Sequence to our version of MailerLite's automation workflows (called "Visual Automations") to have your Sequence emails automatically sent when certain events occur.

(More on recreating your MailerLite automation workflows as Kit Visual Automations below.)

Start a new Sequence by clicking the Send tab in the navigation, then Sequences, and finally the + New sequence button.

Select a default email template for your Sequence. (You'll be able to change your email template for specific Sequence emails afterward.)

Copy/paste your MailerLite workflow emails' contents into the Sequence, adding more emails to the same Sequence as you may need.

In addition, set up the Sequence emails' Send Days to match those for your MailerLite workflow emails.

Let's say your MailerLite workflow involves sending:

You can recreate these two workflow emails by creating a new Kit Sequence that sends:

Learn more about creating and sending Kit Sequences in our other guide.

Select the Automate tab in the navigation, followed by Visual Automations. Click + New automation and then Start from scratch to create a blank new Visual Automation.

Our Visual Automation builder looks similar to MailerLite's, so you may find yourself getting the hang of it quickly.

You'll add:

So to recreate a MailerLite automation workflow as a Kit Visual Automation, you'll need to:

For example, if your MailerLite automation workflow sends subscribers one email per week for three weeks after they've subscribed via your email form, you could set up your Kit Visual Automation in this manner:

Learn more about Visual Automations in Kit here.

When you've finished importing your MailerLite subscribers, and recreated all components of your MailerLite setup as discussed above, test your migrated MailerLite setup to check that it works.

You can do so by:

If you're feeling stuck with your MailerLite migration, drop our migrations team a message and they'll be right with you.