Newsletters help you stay in touch with your audience. đ¨
What are you up to right now? What are some latest trends that people should know about? Use a newsletter to spread the word and keep your community engaged.
This guide will run through the basic setup for creating your first newsletter in Kit.
Letâs dive in!
1. Pick a topic for your newsletter
In other words, what will your newsletter be about?
Choose a topic that is relevant to what you do, and that youâll be able to consistently write about over the long run.
As an example, if your audience consists of photographers, your newsletter could contain:
Photography tips
Updates on the latest photography gear
Best local places to do a photography shoot
For more inspiration on possible topics and angles for your newsletter, read our Tradecraft article on this subject!
2. Decide on your newsletterâs frequency
Next, decide on how often you want to send your newsletter. For example, this could be:
Once a week
Once every two weeks
Once a month
Once a quarter
Pick a realistic publishing schedule that you can stick to, but isnât so infrequent that your subscribers forget who you are.
Experiment to find a sending frequency that works best for you!
3. Create a newsletter template
When sending newsletters, itâs a good idea to standardize their design.
Not only does this help save you time from constantly rejigging your newsletterâs look, but it also helps build recognition for your brand.
And the good news is that you donât have to create a newsletter template from scratch. Thatâs because weâve got a range of email templates that you can customize using our visual template editor. đ¨
But if youâre familiar with HTML and CSS, you can also code your own template!
4. Write and send your newsletter in the broadcast editor
Now we come to the actual writing and sending of your newsletterâand this will be done in our broadcast editor. âď¸
Broadcasts are what we call one-off emails in Kit, and theyâre perfect for sending standalone newsletters to your subscribers.
If youâre new to our broadcast editor, our guide to creating and sending broadcasts in Kit will walk you through its key features.
Go send your first newsletter!
And thatâs how to create your first newsletter in Kit, in a nutshell. With some practice, youâll be sending newsletters like a pro. âď¸
To learn more about producing awesome newsletter content, check out this edition of Tradecraft where we cover all things newsletters.
Also, once youâve gotten the hang of things, you can venture into more advanced newsletter options such as:
But for now, if youâre keen to make all previous editions of your newsletter publicly availableâeven to non-subscribersâyou can do so by adding a newsletter feed to a Kit landing page.
And weâve got a guide to that right here đ