Track how well your ads are doing

As your programmatic ads go out to your recipients, monitor their performance—especially how much revenue they're bringing in—by accessing your email ad reports.

You'll find these reports by going to the Earn tab in the top navigation, followed by Ads.

At the top of the Ads overview page, you'll see overall reports for all the emails you've sent that contain ads. These are followed by reports on your monthly ads performance.

Here's how to read these reports.

The overall reports keep track of your:

The total net revenue you've earned from all your ads to date. This reflects the net revenue after our 23.5% commission for providing this programmatic ad service.

The total number of impressions your ads have gotten to date. We record a new ad impression each time your ad is loaded and becomes viewable in your email. This typically happens when your email is opened.

That said, we exclude impressions generated from emails that have been automatically opened via Apple's Mail Privacy Protection feature. As a result, you might see discrepancies between the total impression and the total open figures. Learn more here.

The total number of clicks all your ads have gotten to date.

The average net revenue per thousand opens per month across all your ads to date, after our 23.5% commission for providing this programmatic ad service.

In other words, this is the average net revenue you've earned for every 1,000 opens of your emails with ads so far, after our 23.5% commission. Only the first open, or impression, of your emails is taken into account.

RPO/M is calculated using this formula: Revenue earned / Number of first impressions x 1,000 x 76.5%

Below the overall reports are reports on how your ads have performed every month.

Click any report heading to sort the individual reports by that heading in either ascending (↑) or descending (↓) order.

And here's what each heading means 👇

The report's month and year.

The total number of impressions your ads have gotten that month. (Learn the definition of an impression here.)

The total number of clicks your ads have gotten that month.

The average revenue per thousand opens for that month, after our 23.5% commission for providing this programmatic ad service.

In other words, this is the average net revenue you earned for every 1,000 opens of your emails with ads that month, after our 23.5% commission. Only the first open, or impression, of your emails is taken into account.

RPO/M is calculated using this formula: Revenue earned / Number of email opens x 1,000 x 76.5%

Let's say you sent one email containing one ad in August 2024. Your email was opened 2,000 times and it generated $10 in ad revenue.

After deducting our commission, your RPO/M for August 2024 is $10 / 2,000 x 1,000 x 76.5% = $3.83 (rounded up).

The total net ad revenue you earned that month. This reflects the net revenue after our 23.5% commission for providing this programmatic ad service.

Your ads' status for that month:

You can also view the total net ad revenue you've earned from any particular Broadcast or Sequence email by navigating to that email's report.

Here's how the report looks for a Broadcast:

And here's how it looks for a Sequence email—for both the Sequence as a whole:

And specific emails in the Sequence:

We automatically release payouts 45 days from the end of the month since the ad was run.

View your ad revenue payout history by going to the Earn tab in the navigation, followed by Payouts.

You'll be directed to the Commerce Settings page. Scroll down this page until you reach the Payouts section.

The payouts with "Ads" as their source are the payouts you've gotten from ads. 💰

How does Apple's Mail Privacy Protection affect Kit Ads and Sponsorships?