Just signed up for Kit? Before you send your first email, there are a few settings worth configuring now so everything runs smoothly from the start. This guide walks you through each one.
Add a physical mailing address
Email regulations require a mailing address in every email you send. You won't be able to send anything until this is set up.
Go to Settings > Email
Scroll to the Mailing Address section
Enter your business address
Don't know what address to use in your account? You can check our suggested alternatives for your physical address here.
Add your sending email address
This is the "From" address your subscribers will see. Using an email on a domain you own (like hello@yourdomain.com) rather than a free provider like Gmail or Yahoo makes a significant difference in deliverability. Your emails are far more likely to land in inboxes instead of spam folders.
Go to Settings > Email
Click Add from address
Enter your name and email address, then click Add Email
All marketing emails should be sent from a domain you own, not from a personal account at a provider domain, like @gmail, @hotmail, @yahoo, etc. or an ISP email like @verizon, @cableone, etc.
Verify your sending address
After adding your from address, Kit sends a confirmation email to verify it's you.
Check your inbox for an email from Kit
Click Verify your email
Don't see it? Check your spam or promotions folder. If it's still not there, go back to Settings > Email and click Resend confirmation.
If you’re not receiving the confirmation email, please check all the troubleshooting steps here.
Save your brand colors
Set up your brand palette once, and your colors will be available everywhere — in emails, forms, and landing pages.
Go to Settings > General
Scroll to the Saved colors section
Click any color tile and enter your hex code
You can save up to 10 colors. They'll appear automatically in the color picker whenever you're designing in Kit.
Choose your default email template
Picking a default template means every new email starts with a consistent look — no rebuilding from scratch each time.
Go to the Email templates page
Find the template you want to use as your default
Click the ⋯ menu next to it and select Set as default
Your selected template will show a green "Default" label. Every new broadcast and sequence email will use it automatically.
Note: Only Classic and HTML templates can be set as a default at this time.
Set up your Creator Profile
Your Creator Profile is your public page — it's where people can learn about you, subscribe to your newsletter, and read your content.
Go to Grow > Creator Profile
Click on your business name, name, bio, and profile photo to edit them
In the sidebar, go to Design & Template > Browse Templates to choose a template and customize your colors and fonts
When you're ready, click Publish
Your profile will be live at https://[your-domain].kit.com/profile.
Customize your confirmation email
When someone subscribes through one of your forms, they'll receive a confirmation email asking them to verify their address. This is called double opt-in, and it's on by default. Customizing this email means it feels like it's coming from you, not from a generic platform.
Open any Form or Landing page
Go to Settings > Incentive
Click Edit Email Contents
Update the subject line and body text to match your voice and brand
Keeping double opt-in enabled is strongly recommended — it keeps your list healthy and improves deliverability over time.
Set your default time zone
Kit defaults to Eastern Time. If you're in a different time zone, update this now so your scheduled emails go out when you expect.
Go to Settings > Email
Scroll to Default time to send emails
Select your time zone
This affects scheduled broadcasts, sequences, and automation event dates.
Once you've worked through this checklist, you're ready to start creating. Good next steps: