With the Kit + Luma integration, you can sync event registrants directly to your Kit account, tag them automatically, and trigger workflows the moment someone signs up. Track ticket purchases to segment paid attendees, personalize your follow-ups, and drop live event blocks into any email — date, location, host, and event link included, always current.

To use the Kit Luma app, you need to:

After adding your API key, you’ll land on the App settings page as the final step before completing installation. Here you can configure sync preferences (including whether you want to import historical data) and tag settings.

The sync preferences section on the App settings page allows you to control what data syncs between Luma and Kit.

Active subscribers

Sync new event registrants into Kit as subscribers. This creates or updates subscriber profiles in Kit as new registrations occur.

Purchases

Sync ticket purchase details for paid events. This enriches subscriber profiles with purchase history and revenue data.

Historical data

During installation, you can choose to import existing data from Luma prior to app installation. This is a one-time import that can give you richer subscriber data for more personalized targeting.

The tags section shows all tags that will be automatically applied to subscribers synced from Luma.

Default tags created by Kit:

Custom imported tags (optional):

If a subscriber already exists in Kit, the Luma app will update fields and tags on the existing subscriber instead of creating a duplicate.

If you’ve enabled purchase syncing in the App settings, ticket purchases for paid events will appear in the Purchases tab of the subscriber’s profile in Kit.

You can use this purchase data, along with tags, for segmentation and automation conditions in your Broadcasts or Visual Automations.

With the Luma app, you’ll be able to insert a live Luma event block that displays event details directly in your emails.

The event block pulls event details from Luma, such as:

Here’s how to insert a Luma event block into your emails:

Once you have the Luma app installed, you’ll be able to use Luma event nodes to trigger automations when someone registers for an event.

For example, you can create automations for:

We’ll show you how you can automate a simple welcome sequence.

This is perfect for creators who want to start an automation the moment someone registers for an event.

Here’s how to set it up:

Does the Luma app cost extra?

No, the app does not cost anything extra on Kit’s side, but you’ll need an active Luma Plus plan to install it.

What happens if I’m not on Luma Plus?

You will not be able to connect your calendar if it’s not on Luma Plus.

Can I connect multiple calendars?

Currently, the Luma app only supports one calendar per connection.

Will the Luma event block update automatically?

The event block pulls current event information from Luma when the email is built. If you make changes to an event (time, location, host), refresh the block before sending to ensure it displays the latest information.

What happens if a subscriber already exists in Kit?

If the email address already exists in Kit, the Luma app will update fields and tags on the existing subscriber instead of creating a duplicate.

I added my API key but the app won’t connect

I connected the Luma app to Kit but don’t see my subscribers updated

Purchase data isn’t appearing

Tags aren’t being applied correctly