With the Eventbrite app, you can leverage your events in four powerful ways:
Sync Eventbrite attendees as subscribers in Kit with automatic Tags
Track Eventbrite purchases inside Kit to segment paid attendees and personalize follow-ups
Trigger automated email workflows the moment someone purchases a ticket
Insert content blocks for live Eventbrite events into your emails with up-to-date event details and registration links
Getting started with Eventbrite
To use the Kit Eventbrite app, you need to:
Have an active Eventbrite organizer account (with at least one organization)
Have a paid Kit account
How to install the Eventbrite app
Log in to your Kit account
Click Automate > Apps in the top navigation
Find the Eventbrite app and click Install
Sign in with Eventbrite and approve the requested permissions
You’ll be taken to the Eventbrite App settings flow
How to use the Eventbrite app
App settings
After authenticating with Eventbrite, you’ll land in the App settings flow. This is where you’ll choose which Eventbrite organization to connect, configure your sync preferences, set up custom field mapping, and review Tag settings.
Step 1: Choose your Eventbrite organization
First, select which Eventbrite organization you want to associate with this Kit connection.
You can connect only one organization per installation/connection.
Click Save and continue to proceed.
Step 2: Set up your sync preferences
The Sync preferences section lets you control what data syncs between Eventbrite and Kit.
Active subscribers: Sync new Eventbrite ticket buyers into Kit as subscribers. This creates or updates subscriber profiles in Kit as new ticket purchases occur.
Purchases: Sync order and ticket purchase details to enrich subscriber profiles with purchase history and revenue data.
Historical data: Optionally import existing Eventbrite data from before you installed the app (a one-time import). If you don’t enable this option, only data created after installation will be synced.
NOTE: You can return to the App settings anytime after installation to edit these preferences.
Step 3: Map your custom fields
In the Custom fields section, you can map selected Eventbrite fields to Kit subscriber custom fields.
Step 4: Configure your Tags
The Tags section shows the Tags that Kit will apply to subscribers synced from Eventbrite.
Mandatory Tag created by Kit:
Eventbrite: Applied to all ticket buyers who have been synced from your connected Eventbrite organization
Optional tags (if enabled):
Eventbrite_event:{name}: Tag per event, where
{name}is the event name the attendee registered forEventbrite_ticket:{type}: Tag per ticket type, where
{type}changes based on the ticket tier nameEventbrite_checked_in: Applied when an attendee has checked in at the event
Eventbrite_refunded: Applied when an order has been refunded
Eventbrite purchase data in Kit
If you’ve enabled purchase syncing in the App settings, Eventbrite orders will appear in the Purchases tab of the subscriber’s profile in Kit.
You can use this purchase data, along with Tags and custom fields, for segmentation and automation conditions in your Broadcasts or Visual Automations.
Adding Eventbrite event blocks to emails
With the Eventbrite app, you can insert content blocks that display live Eventbrite details directly in your emails.
Here’s how:
In the email editor, type
/eventbriteand select Eventbrite EventSelect the event: Choose which Eventbrite event you want to display from the dropdown in the sidebar
Customize the display:
Title: Font, size, color
Date: Font, size, color
Location: Font, size, color
Price: Font, size, color
Button: Background color, text color, and CTA text
Description: Toggle on/off; if on, edit font, size, color
Block styling: Background color, corner radius, show/hide border
Spacing: Padding and margin
Preview and send: Review how your event block looks before sending
Set up automations based on Eventbrite activity
Use Visual Automations to create Eventbrite-related automations
Once you have the Eventbrite app installed, you can trigger Visual Automations based on ticket purchases.
For example, you can create automations for:
New ticket purchases
A welcome email for new attendees
Pre-event reminder sequences
Segmenting by event, ticket type, or refunded orders
Here’s how to set it up:
Go to Visual Automations under the Automate tab in the navigation. Click the + New automation button on the right
Click the Start from scratch button
In the entry point modal, select Event, and then choose Eventbrite
Select Ticket Purchased
Select your Event from the dropdown
Choose a Ticket type (or choose Any ticket type)
Add your follow-up steps (for example: apply a Tag, start a Sequence, or add branching conditions based on ticket type)
Eventbrite troubleshooting
I connected Eventbrite but don’t see my Eventbrite subscribers in Kit
Confirm you selected the correct Eventbrite organization during setup
Make sure the Active subscribers sync is enabled in App settings
If you skipped historical import, only new purchases after installation will appear
Purchase data isn’t appearing
Make sure Purchases is enabled in App settings
Confirm that the order completed successfully in Eventbrite
Tags aren’t being applied correctly
Confirm that the attendee registered for the expected event and ticket type
Verify whether optional Tags are enabled in App settings
Event-specific tags follow the pattern Eventbrite_event:{name}
Ticket-type tags follow the pattern Eventbrite_ticket:{type}
My Eventbrite event block is not showing up
Make sure you’ve selected an event from the dropdown in the sidebar
Try removing and re-adding the content block
☝️ If you're having trouble installing or using the Eventbrite app, or if you wish it included functionality not currently available, we're here to help.
Just reach out to us with our in-app messenger for the quickest help, or send us a message at help@kit.com, and a member of the team will be in touch.
Frequently asked questions
Does the Eventbrite app cost extra?
No, the app does not cost anything extra. You can install it if you are on a paid Kit plan.
Can I connect multiple Eventbrite organizations?
No - you can associate only one Eventbrite organization per installation/connection.
What happens if a subscriber already exists in Kit?
If the email address already exists in Kit, the Eventbrite app will update fields and Tags on the existing subscriber instead of creating a duplicate.