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Kit + Zoom

Use the Zoom app to sync webinar registrants and attendees into Kit, tag them by webinar, embed webinar details in your emails, and trigger Visual Automations when someone registers for or attends a webinar.

With the Zoom app, you can put your webinars to work in four ways:

  1. Sync people who register for or attend your Zoom Webinars as subscribers in Kit

  2. Tag subscribers by webinar so you can follow up differently with attendees and no-shows

  3. Trigger automated workflows when someone registers for or attends a webinar

  4. Insert a Zoom webinar block into your emails to promote an upcoming webinar or share the recording

NOTE: The sync is one-way, from Zoom to Kit. The app only reads data from Zoom and doesn't change anything in your Zoom account.

Getting started with Zoom

To use the Zoom app, you need to:

  1. Have a Zoom account with a Webinars license (Zoom Pro + Webinars Plus)

  2. Have a paid Kit account

How to install the Zoom app

  1. Log in to your Kit account

  2. Click Apps in the navigation

  3. Find the Zoom app and click Install

  4. Choose the Kit account you want to connect and click Grant access to Zoom

  5. Sign in to Zoom, review the permissions Kit is requesting, and click Allow

    1. Kit asks for read-only access to your Zoom profile, your webinars, the registrants and past participants of those webinars, and your meeting recordings.

  6. You'll be taken to the Zoom app settings, where you can configure your preferences and complete installation

How to use the Zoom app

App settings

The Zoom app settings lets you choose your sync preferences, review custom field mapping, and confirm the Tags that will be applied to synced subscribers.

Click Save and continue when you're done.

After installing the Zoom app, you can open it from your Apps page anytime to edit sync preferences, Tag options, or Custom Field mappings. Changes apply from the next sync.

Sync preferences

The sync preferences section lets you control which Zoom data syncs into Kit.

Registrants

Sync new Zoom webinar registrants as Kit subscribers.

Webinar attendees

Sync people who attended your past Zoom webinars as Kit subscribers.

Historical data

Optionally import existing registrants and attendees from webinars that took place before you installed the app, based on the sync options selected above.

If you don't select this option, only people who register or attend after installation are synced.

NOTE: Importing subscribers may affect your Kit plan cost. See Kit pricing for details.

Consider pausing relevant automations before importing historical data. Imported subscribers can trigger new subscriber automations and rules.

Custom Field and Tag mapping

The Zoom app maps core registrant information into Kit fields automatically.

The default mapping includes:

  • First Name → First name

  • Last Name → Last name

  • Email → Email address

You can also map other Zoom registrant fields, such as a custom registration question, to a Kit Custom Field:

  1. Under Custom mapping, select the Zoom field

  2. Select an existing Kit Custom Field, or type a new Custom Field name

  3. Click Add new mapping to add another

Tags

The Tags section shows which Tags will be applied to subscribers synced from Zoom.

Mandatory Tag created by Kit

  • Zoom: Applied to every subscriber synced from your Zoom account

Optional Tags (you can turn these on or off)

  • Zoom webinar:{topic}: A Tag per webinar, where {topic} is the title of the webinar the registrant signed up for. Applied to every synced registrant.

  • Zoom attended:{topic}: A Tag per attendance, where {topic} is the title of the webinar. Applied to subscribers who attended that webinar.

For example, someone who registers for and attends a webinar called "Launch Day Q&A" gets these Tags:

  • "Zoom"

  • "Zoom webinar:Launch Day Q&A"

  • "Zoom attended:Launch Day Q&A"

When people show up in Kit

Once connected, the sync runs automatically about every 5 minutes. New registrants appear in your Kit subscriber list within about 5 minutes of registering, with their name, email, mapped Custom Fields, and Tags.

Attendance is processed after the webinar has ended, and attendees get the Zoom attended:{topic} tag within about 5 minutes after that.

This sync makes it easy to send different follow-ups to attendees and no-shows. For example, you can create a Segment of subscribers with Zoom webinar:X but without Zoom attended:X to email the people who registered and didn't show up.

Adding Zoom webinar blocks to emails

With the Zoom app, you can insert a Zoom webinar block that displays webinar details directly in your emails.

Before the webinar, the Zoom webinar block shows the webinar title, date, time, duration, description, host, and a registration button. Once the webinar has ended and Zoom has finished processing the cloud recording, the block links to the recording instead.

NOTE: The Zoom webinar block links to cloud recordings only, and only after Zoom finishes processing the recording.

Here's how to insert a Zoom webinar block into your emails:

  1. In the email editor, type /zoom and select the Zoom Webinars content block

  2. Select the webinar: Choose which webinar you want to display from the Webinar dropdown in the sidebar

  3. Customize the display:

    • Style: Choose a Light or Dark look and set the accent color

    • Elements: Toggle the Zoom banner, the webinar description, and the host on or off

    • Button: Edit the button text and text color

    • Block: Adjust the corner radius, border, padding, and margin to match your email

  4. Preview and send: Review how your webinar block looks before sending

Set up automations based on Zoom activity

Use Visual Automations to create Zoom-related automations

Once you have the Zoom app installed, you'll be able to trigger Visual Automations based on webinar activity.

The Zoom app includes two event nodes:

  • Webinar Registration: Triggers when someone registers for a webinar

  • Webinar Attendance: Triggers when someone attended a webinar

Matching subscribers enter the automation within a sync cycle of about 5 minutes.

Examples of automations you can create are:

  • A confirmation and reminder sequence for new registrants

  • A thank-you email with the recording link for attendees

  • Tagging or segmenting attendees by the webinar they joined

  • Moving engaged attendees into a sales or nurture sequence

Webinar Registration automation

This is perfect for creators who want to start an automation every time someone registers for a specific webinar.

Here's how to set it up:

  1. Go to Visual automations under the Automation tab in the navigation. Click the + New automation button on the right

  2. Click the Start from scratch button

  3. In the entry point modal, select Event, then choose Zoom

  4. Select Webinar Registration

  5. Select the webinar you want to trigger the automation

  6. Add your follow-up steps, such as sending a confirmation email, setting up a reminder sequence, or applying a Tag

Webinar Attendance automation

This is useful for creators who want to follow up with the people who actually showed up.

Here's how to set it up:

  1. Go to Visual automations under the Automation tab in the navigation. Click the + New automation button on the right

  2. Click the Start from scratch button

  3. In the entry point modal, select Event, then choose Zoom

  4. Select Webinar Attendance

  5. Select the webinar you want to trigger the automation

  6. Add your follow-up steps, such as sending the recording, a thank-you email, or an offer

Removing the Zoom app

To remove the Zoom app in Kit, go to your Apps page, open the Zoom app, and uninstall it.

Syncing will stop for your account. Subscribers, Tags, and Custom Fields already created in Kit are yours and are not deleted.

You can also revoke access from the Zoom side. In the Zoom web portal, remove Kit under your installed apps. The connection becomes invalid and syncing stops.

Zoom troubleshooting

I connected Zoom but don't see any subscribers in Kit

  • Confirm the webinar has registration enabled in Zoom

  • Make sure the Registrants toggle is on in App settings

  • Allow up to 5 minutes for the sync to run

  • If you skipped historical import, only people who register or attend after installation will appear

Attendance tags aren't showing up

  • Attendance is processed only after the webinar has ended, within about 5 minutes

  • Make sure the Webinar attendees toggle is on and the Zoom attended:{topic} Tag is selected in App settings

A sync toggle keeps switching itself off

  • Your Zoom account is missing the Webinars license (Zoom Pro + Webinars Plus). The app turns the sync off until the plan is upgraded and you save your settings again.

My Zoom webinar block isn't showing up

  • Make sure you've selected a webinar from the dropdown in the sidebar

  • Try removing and re-adding the content block

  • Confirm the Zoom app is still connected

The recording isn't showing in my email block

  • The block links to cloud recordings only, and only after Zoom finishes processing the recording

My Zoom automation didn't trigger right away

  • Matching subscribers enter the automation within a sync cycle, about 5 minutes

  • Confirm you selected the correct webinar on the event node

☝️ If you're having trouble installing or using the Zoom app, or if you wish it included functionality not currently available, we're here to help.

Just reach out to us with our in-app messenger for the quickest help, or send us a message at help@kit.com, and a member of the team will be in touch.

Frequently asked questions

Does the Zoom app cost extra?

No, the app doesn't cost anything extra. You can install it if you are on a paid Kit plan and have a Zoom account with a Webinars license. Importing a large number of registrants can raise your subscriber count, which may affect your Kit plan.

Does the app change anything in my Zoom account?

No. The sync is one-way and read-only on the Zoom side.

Does the app work with Zoom Meetings?

The app works with Zoom Webinars. It doesn't sync Zoom Meetings.

What happens if a subscriber already exists in Kit?

If the email address already exists in Kit, the Zoom app will update Custom Fields and Tags on the existing subscriber instead of creating a duplicate.

Can I send different follow-ups to people who attended and people who didn't?

Yes. Use the Zoom webinar:{topic} and Zoom attended:{topic} Tags to build a segment of registrants who didn't attend, or use the Webinar Attendance event node to start an automation for attendees.

Can I link to my webinar recording from an email?

Yes, with the Zoom webinar block. Once the webinar has ended and Zoom has finished processing the cloud recording, the block links to it. Local recordings aren't supported.

Which Zoom permissions does Kit ask for?

Read-only access to your Zoom profile, your webinars, the registrants and past participants of those webinars, and your meeting recordings.

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