The Broadcast reporting dashboard bundles all of your Broadcast's stats in one place.

You can access it for any Broadcast you've already sent and/or published to the web by going to the Broadcasts page and clicking the Broadcast's title. (Clicking the View button next to the Broadcast on the Broadcasts page also works!).

From the Broadcast's reports, you can review its content, who it was sent to, who opened it, and who clicked your links.

With this information at your fingertips, you'll be able to tell how your Broadcasts are performing.

Here are the main features of the Broadcast reports:

The Overview page lets you review your Broadcast's content and key stats. You'll see different metrics based on whether you've sent this Broadcast as an email, published it to the web, or both.

For a Broadcast you've sent as an email, you'll see these email metrics (which will appear in gold):

For a Broadcast you've published to the web, you'll see these web metrics:

The Analytics page will give you a deeper dive into your Broadcast's metrics.

If you had run an A/B test, you'll see the A/B test results at the top.

Next, you'll see an overview of these email metrics:

There's also an engagement funnel showing how your subscribers interact with your Broadcast.

After that, you'll see an overview of these web metrics if you had published your Broadcast to the web:

There's also a chart showing the number of visits your Broadcast post has gotten over time.

The Recipients page will give you a list of subscribers this Broadcast was sent to. You'll also be able to filter your subscribers by All, Opened, Clicked, and Unsubscribed.

From this page, you can use bulk actions to add (or remove) a Tag or Sequence from these subscribers, or export or delete them.

On the Clicks page, you’ll find a list of links included in your Broadcast. For each link, you'll be able to see:

If you're a Creator Pro plan user, you'll see an Edit option to the right of the link. Click it to change the link—even after your Broadcast has been sent. This is useful for fixing broken links.

If you click the link itself, you'll be directed to a new page where you can see which subscribers clicked the link.

You’ll also be able to use bulk actions to add (or remove) a Tag or Sequence from these subscribers, or export or delete them.

Click the Edit button at the top right of any Broadcast report page to edit your Broadcast's subject line, contents, and publish date.

If you’d like to copy your Broadcast's content and/or design, you can easily do this by clicking the three vertical dots at the top right of any Broadcast report page > Duplicate.

Our Resend to unopens feature allows you to send your Broadcast again to only the subscribers who hadn't opened it the first time around (learn more here).

You can access the feature by clicking the three vertical dots at the top right of any Broadcast report page > Resend to unopens.

Click the Open button at the top right of any Broadcast report page to open your Broadcast as a webpage.

You can then copy its URL from your browser address bar for sharing with others.

Publishing your Broadcast to the web will cause it to appear in the newsletter feed of your Creator Profile or Landing Pages.

You can publish or unpublish your Broadcast from the web anytime. To do this, toggle on/off the Public option at the top right of any Broadcast report page accordingly.

Click the pencil icon for the Published date setting on your Broadcast report's Overview page to change your Broadcast's publish date. This is helpful in situations like migrating your newsletter archive from a different email platform to Kit.

The internal note setting on your Broadcast report's Overview page lets you add an internal note to your Broadcast, or edit an existing one.

If you've published your Broadcast to the web, it's important to also update your Broadcast's SEO settings to help new audiences find it more easily. You'll find these settings in your Broadcast report's Overview page.

Using the SEO settings, you can:

Click Save to save your changes.

These settings control the Broadcast's visibility if you've published it to the web. You'll find them in your Broadcast report's Overview page.

If your Broadcast isn't published to the web, these settings will have no effect even if you adjust them.

Click the pencil icon in the Visibility settings section to access these settings:

Use the toggles to enable or disable the relevant setting.

And that's it! Our Broadcast reporting provides what you, as a creator, need to know to grow your audience and business.

Looking for even more robust reporting?

With our Creator Pro plan, you have access to advanced deliverability reports, which can also be filtered to display isolated data for specific subsets of your list.

If you want to determine the status of your Broadcast, check out the article below.

How to determine the status of a Broadcast