Shopify is one of the most popular e-commerce platforms to sell any physical goods, like your own line of products and branded merchandise. Connect your Shopify store with your Kit account and use email automation to drive more personalization and sales.

To use the Shopify app, you need to:

Optional: Click Import purchase history to import all your previous Shopify buyers as Kit subscribers.

Once you’re done, your Shopify and Kit accounts are connected! You can now see your Shopify customers and tags in your Subscribers, embed products in your email Broadcasts, and use it as a trigger in Visual Automations or Rules.

Once you’ve installed the Shopify app, any new customers who have purchased a product from you will be immediately synced and added to your Kit account, as well as existing purchases if you opt into the optional purchase history import upon installation.

They’ll be tagged based on the product they’ve purchased from your Shopify store and you’ll see it on the Subscribers tab under the Product tags. The product tags are created based on the product names in Shopify.

In addition, there’ll also automatically be a new “Shopify-No Marketing” tag. Customers who opt out of marketing in Shopify will have that preference preserved in Kit. We will tag every subscriber that is passed from Shopify to Kit with the "Shopify-No Marketing" Tag unless they have checked the box in Shopify to allow marketing emails:

You can then exclude these subscribers from future emails using the "Shopify-No Marketing" tag.

If an existing Kit subscriber makes a purchase on your Shopify store and doesn't check that box, they too will receive the "Shopify-No Marketing" tag.

You may want to identify these subscribers so that you don't exclude them from your emails. After all, they were already a consenting, confirmed subscriber on your email list before making the purchase.

Here's how to do this:

Create a Segment of subscribers who have the "Shopify-No Marketing" Tag but don't have the "Existing Subscriber" Tag, as follows. If the "Shopify-No Marketing" Tag doesn't exist in your account yet, then create it manually, spelling it as "Shopify-No Marketing."

This way, the Segment will include only the subscribers who did not opt in to your emails when placing Shopify orders and who were not already a subscriber before you integrated Kit with Shopify.

You can then exclude this Segment of subscribers from receiving your future emails.

Once you’ve installed your Shopify app and opted into importing your purchase history in Shopify, you’ll be able to see your Shopify revenue information directly in your Kit account.

Go to Subscribers and in the reporting graph, you’ll see the Purchases tab. This is where you’ll be able to see all purchases on Kit and any other e-commerce tool you’re connected to:

Learn more about how Purchases reporting work.

After installing the Shopify app, you can instantly access your Shopify products, collections, and favorites directly from the email editor to easily promote them to your subscribers.

Here are different ways you can add Shopify products to your email:

Once you’ve added the Shopify products to your email, you’ll be able to further customize how they look in your email. On the right sidebar's settings, you’ll find the ability to customize the content's fonts, colors, and more.

Once you do, you’ll be able to select which Shopify product to display in the Shopify block you’ve added into your email. The list of products will show up in alphabetical order. In addition, you’ll also be able to customize how the block is designed in your email.

Specific to the Shopify blocks, you’ll also have the ability to choose the variant, format, and number of visible products.

If your product has multiple variants, we’ll show the first variant. For example, if you sell a hoodie in 5 different colors, by default, it’ll pull the first color variant. You can choose which variant you’d like to display in your email.

With Shopify products, you’ll have two formats that you can choose from: Stacked or Compact. The Compact format is chosen by default for all Shopify products added to your email.

The Compact format is a two-column layout with the product image on the left and the title, price, description and buy button on the right.

Here’s what the Compact format looks like for a single product:

Here’s what the Compact format looks like for a collection or favorites:

The Stacked format is a one-column layout with the product image on the top, followed by the title, price, description, and buy button.

Here’s what the Stacked format looks like for a single product:

Here’s what the Stacked format looks like for a collection or favorites:

By default, it’ll show 8 or the maximum number of products in the collection. You’ll be able to customize this to show the number of products you want. The minimum number of products to display is 2.

Once you have the Shopify app installed, you’ll be able to use the event of a subscriber purchasing a Shopify product to trigger automations in Kit.

For example, you can create automations for:

We’ll show you how you can automate your post-purchase thank you emails.

Go to Visual Automations under the Automate tab in the navigation. Click the + New automation on the button on the right:

Click the Start from scratch button. Your new automation will open, and you'll immediately be presented with the option to select an entry point. In this modal, you’ll immediately see the Shopify option.

Select Shopify and then you'll see this option:
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Select product purchased, and you'll see drop dow options to choose the product type:

Once you choose "a product" or "a product from a collection", you'll be able to multi-select the products you want to trigger the automation for.

If you want to trigger the automation for any purchase, then select "Any product".

From here, you can add your customers to Sequences, Tags, and more to create the perfect post-purchase experience.

Once you have the Shopify app installed, you’ll be able to use the event of a subscriber purchasing a Shopify product to trigger automated rules to help you manage your subscribers.

Go to Rules under the Automate tab in the navigation. Click the “+ New rules” button on the right. Under Trigger, you’ll immediately see “Product purchase: User buys a product through Shopify” as one of the options.

Select the Shopify trigger and choose the product you’d like to create a rule for. You’ll then be able to choose an action for the customer who purchased a product from you.

This is perfect for managing your subscribers, automatically:

This is especially important if you have multiple revenue streams and want to be able to segment all the subscribers who have purchased anything from you.

Learn more about how to set up more automations.