Shopify is one of the most popular e-commerce platforms to sell any physical goods, like your own line of products and branded merchandise.

Connect your Shopify store with your Kit account and use email automation to drive more personalization and sales.

To use the Shopify app, you need to:

Once you’re done, your Shopify and Kit accounts are connected. You can now see your Shopify customers and tags in your Subscribers, embed Shopify products in your email Broadcasts, and use Shopify product purchases as a trigger in Visual Automations or Rules.

Once you’ve installed the Shopify app, customers who have purchased at least one product from you will be synced to your Kit account.

Your existing purchases will also be synced if you opted in for purchase history import upon installation.

Your customers will be tagged in Kit based on the product they’ve purchased from your Shopify store. These tags will be named after their respective product names in Shopify, and you'll see them under the All Products section in the right sidebar of the Subscribers page.

Customers who opt out of marketing in Shopify will have that preference preserved in Kit.

To do this, we create a “Shopify-No Marketing” Tag in your Kit account and will tag every Shopify customer synced to Kit with that Tag unless they have checked the box in Shopify to allow marketing emails:

You can then exclude these subscribers from future emails using the "Shopify-No Marketing" Tag.

If an existing Kit subscriber makes a purchase on your Shopify store and doesn't check the box to allow marketing emails, they too will receive the "Shopify-No Marketing" Tag.

You may want to identify these subscribers so that you don't exclude them from your emails. After all, they were already a consenting, confirmed subscriber on your email list before making the purchase.

Here's how to do this:

Create a Segment of subscribers who have the "Shopify-No Marketing" Tag but don't have the "Existing Subscriber" Tag, as follows. If the "Shopify-No Marketing" Tag doesn't exist in your account yet, then create it manually, spelling it as "Shopify-No Marketing."

This way, the Segment will include only the subscribers who didn't opt in to your emails when placing Shopify orders and weren't already subscribers before you integrated Kit with Shopify.

You can then exclude this Segment of subscribers from receiving future emails.

Once you’ve installed your Shopify app and opted in to importing your purchase history in Shopify, you’ll be able to see your Shopify revenue information directly in your Kit account.

Go to Subscribers page, and in the reporting graph, you’ll see the Purchases tab. This is where you’ll be able to see all purchases on Kit and any other ecommerce tool you’ve connected your account to:

Learn more about how Purchases reporting works.

After installing the Shopify app, you can instantly access your Shopify products, collections, and favorites directly from the email editor to easily promote them to your subscribers.

Here are different ways you can add Shopify products to your email:

Once you’ve added the Shopify products to your email, you’ll be able to further customize how they look in your email. On the right sidebar's settings, you’ll find the ability to customize the content's fonts, colors, and more.

Once you do, you’ll be able to select which Shopify product to display in the Shopify block you’ve added to your email. The list of products will show up in alphabetical order. In addition, you’ll also be able to customize how the block is designed in your email.

Specific to the Shopify blocks, you’ll also have the ability to choose the variant, format, and number of visible products.

If your product has multiple variants, we’ll show the first variant. For example, if you sell a hoodie in 5 different colors, by default, it’ll pull the first color variant. You can choose which variant you’d like to display in your email.

With Shopify products, you’ll have two formats that you can choose from: Stacked or Compact. The Compact format is chosen by default for all Shopify products added to your email.

The Compact format is a two-column layout with the product image on the left and the title, price, description, and buy button on the right.

Here’s what the Compact format looks like for a single product:

Here’s what the Compact format looks like for a collection or favorites:

The Stacked format is a one-column layout with the product image on the top, followed by the title, price, description, and buy button.

Here’s what the Stacked format looks like for a single product:

Here’s what the Stacked format looks like for a collection or favorites:

By default, the email will show 8 products or the maximum number of products in the collection. You’ll be able to customize this to show the number of products you want. The minimum number of products to display is 2.

Once you have the Shopify app installed, you’ll be able to use the event of a subscriber purchasing a Shopify product to trigger Visual Automations in Kit.

For example, you can create automations for:

We’ll show you how you can automate your post-purchase thank you emails.

Go to Visual Automations under the Automate tab in the navigation. Click the + New automation button on the right:

Click the Start from scratch button to open a blank new Visual Automation.

Click Start building to select your Visual Automation's entry point. Select the Shopify option:

Then, select the Product purchased entry point.

You'll see drop-down options to choose the product type:

Once you choose "A product" or "A product from a collection", you'll be able to multi-select the products you want to trigger the Visual Automation for.

If you want to trigger the automation for any purchase, select "Any product".

From here, you can add your customers to Sequences, Tags, and more to create the perfect post-purchase experience.

Once you have the Shopify app installed, you’ll be able to use the event of a subscriber purchasing a Shopify product to trigger Automation Rules for taking further actions with the subscriber.

Go to Rules under the Automate tab in the navigation. Click the “+ New rules” button on the right. Under the Trigger section, you’ll see “Product purchase: User buys a product through Shopify” as one of the options.

Select the Shopify trigger and choose the product you’d like to create a Rule for. You’ll then be able to choose actions for the customer who purchased from you.

For example, you can set up your Automation Rule to:

Doing this is helpful if you have multiple revenue streams and want to be able to segment all the subscribers who have purchased from your Shopify store.

How to create and manage automation rules in Kit