NOTE: Evergreen Email Sequences are available on paid plans.
Evergreen content stays relevant whenever someone reads it—nothing in it is tied to a specific date or deadline.
By default, subscribers can join Email Sequences anytime, and each subscriber receives the Sequence's emails in the same order starting from when they join.
An evergreen Email Sequence goes one step further—subscribers added through a Visual Automation stay in it after they finish, so they also receive any emails you add later.
Say you've created an Email Sequence with five published emails. You want to add more, but you're not ready to write them yet.
Without the evergreen setting, subscribers added through a Visual Automation get marked as "Completed" once they receive your last published email. They exit the Email Sequence and won't receive any emails you add to it later.
In contrast, turning the Email Sequence evergreen keeps subscribers in it, so they receive emails you add to the Sequence down the line.
How to set up an evergreen Email Sequence
Go to Automation > Email sequences from the navigation. Then, choose an existing Email Sequence or create a new one.
Once you're in the Email Sequence editor, click Settings in the top right corner.
Below Sequence Behavior to the right of the page, you'll see Should subscribers added via Visual Automations stay in the email sequence?
What these options mean:
No means subscribers who complete the Email Sequence won't receive any new emails you add to it in the future. This is the default option.
Yes keeps subscribers added through a Visual Automation active in the Email Sequence, so they receive any emails you add to it later.
To make your Email Sequence evergreen, select "Yes, subscribers added via Visual Automations should stay in the sequence."
Then, click Save at the top right to save your changes.
From here, you can add new emails to the Email Sequence whenever they're ready, and all subscribers in the Sequence will receive them.
Frequently asked questions
Who will get new emails I add to the Email Sequence?
Every subscriber in the evergreen Email Sequence, including the ones who received your earlier emails before you added the new one.
What if subscribers joined the Email Sequence via a Rule or Bulk Action?
Subscribers added through a Rule or a Bulk Action stay active in the Email Sequence automatically even after they've received all of its emails.
Why aren't subscribers moving to the next step of my Visual Automation?
If your Email Sequence's evergreen setting is turned on, subscribers stay active in it. So, they won't progress past your Visual Automation's Email Sequence step to any later steps.
To move subscribers forward, turn your Email Sequence's evergreen setting off.
Can I use evergreen Email Sequences to sell evergreen products?
Yes. An evergreen product stays available to buy anytime, with no cart-close date. See how to use Kit to sell digital products for the setup.