Email Sequences can be repeated by subscribers.
It's possible to have subscribers repeat an Email Sequence, where they receive its emails more than once.
From your Email Sequence's settings page, you'll see this Sequence Behavior setting to the right:
By default, Email Sequences are set to not repeatable. In this case, subscribers will receive the Sequence's emails only once, even if they get added to it multiple times.
To allow subscribers to restart the Email Sequence from the beginning, regardless of their current progress in it, select the "Yes, enable the ability to restart the Email Sequence multiple times" option. Then, click Save at the top right.
When a subscriber restarts an Email Sequence, they move back to the beginning of that Email Sequence and begin again from there—they won't ever be in two places in the same Email Sequence at once.
If the subscriber had already completed the Email Sequence when restarting it, their status for the Sequence will change from "Completed" to "Active."
NOTE: Exclusion filters still apply to repeatable Email Sequences. Subscribers will still not receive any Sequence content they're excluded from.
How can subscribers restart an Email Sequence?
If an Email Sequence has its repeat feature enabled, subscribers can be re-added to it—and thereby restart it from the beginning—via one of these methods.
It's important to note that if your subscriber is currently going through a repeatable Email Sequence, and something (e.g., a Visual Automation, Automation Rule, Bulk Action, or import) adds them to that Email Sequence again, it will cause them to restart that Sequence from the beginning.
1. Visual Automations
Any subscriber that goes through a Visual Automation that contains a repeatable Email Sequence will restart that Email Sequence from the beginning and receive its emails again.
This will happen even if the subscriber has already completed that automation in the past and is looping through it again.
2. Automation Rule
Automation Rules that add subscribers to a repeatable Email Sequence will cause subscribers to restart it.
3. Bulk Action
Adding subscribers to a repeatable Email Sequence via a Bulk Action will cause them to restart that Email Sequence.
On the Bulk Action menu, you'll see a note about repeatable Email Sequences, as well as an icon that indicates which of your Email Sequences are currently set to be repeatable:
4. Import
Similar to Bulk Actions, importing subscribers into a repeatable Email Sequence will cause them to restart it.
NOTE: If an Email Sequence is set to be repeatable and a subscriber restarts it, you will see that Email Sequence's emails listed multiple times in the email history of the subscriber's profile.
Use cases for repeatable Email Sequences
Occasions where you might want your subscribers to receive an Email Sequence's emails more than once include:
Weekly/monthly challenges
Courses that can be purchased multiple times, or course re-runs for lifetime access
Sending the same content with dynamic links, like a status update linking to a dashboard, or webinar reminders
Emails related to products that can be purchased multiple times, like receipts, surveys, and upsells
Sales pitches
Content related to regular/recurring events such as holidays or check-ins
Cold subscriber re-engagement Email Sequences