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The Kit Broadcasts dashboard

Everything you need to know about your Broadcasts dashboard and stats.

Updated this week

The Broadcasts dashboard shows your Broadcasts and their stats in one place.

To access it, go to Broadcasts under the Send tab in the top navigation.

Here are the features of the Broadcasts dashboard:

Broadcasts dashboard

Filter your Broadcasts by statuses like Drafts, Scheduled, and Published:

Click the + New Broadcast button to start a new Broadcast draft.

The search bar at the top lets you search for Broadcasts by their subject line or internal note. Type your keyword(s) into the search bar, and then hit "Enter" or "return" on your keyboard to run the search:

The Export option is available to Creator Pro users and lets you export a CSV file of all the Broadcasts you've sent and/or published to the web. The CSV file download link will be emailed to your Kit account's email address.

Next, you'll see a table of your Broadcasts. They are sorted by these dates:

  • The date they were last saved (for draft Broadcasts)

  • Their sent and/or published date (for Broadcasts you've sent and/or published to the web)

  • Their scheduled date (for Broadcasts that have been scheduled but not sent yet)

Here's what the table headings mean:

  • Icon: The icon to the left of the Broadcast's subject line indicates the Broadcast's status.

    • A checkmark icon โœ”๏ธ in a circle indicates you've sent and/or published the Broadcast to the web. Hover your cursor over the icon to view the exact send/publish date and time.

    • A document icon ๐Ÿ“„ indicates that the Broadcast is a draft. Hover your cursor over the icon to view the date and time you last saved the Broadcast as a draft.

    • A greater-than sign icon (>) indicates you can click the icon to view variants of the Broadcast. Your Broadcast may have variants if you resent your Broadcast to subscribers who didn't open it the first time, or if you conducted an A/B test of your subject lines or content.

  • Subject line: The Broadcast's subject line. If your Broadcast has an internal note, the internal note will appear below the subject line.

  • Date: The date and time you last saved the Broadcast as a draft, scheduled it, or sent and/or published it, as applicable. Hover your cursor over the date and time to view your last action with the Broadcast at this date and time.

  • Recipients: Your Broadcast's number of recipients

  • Opens: Your Broadcast's number of opens

  • Open rate: Your Broadcast's open rate

  • Clicks: Your Broadcast's number of clicks

  • Click rate: Your Broadcast's click rate

  • Unsubscribes: Your Broadcast's number of unsubscribes

  • Unsubscribe rate: Your Broadcast's number of unsubscribe rate

  • Public: Use the Public toggle to publish your Broadcasts to the web or unpublish them

Click the horizontal three dots next to a Broadcast to take actions with it:

  • For sent and/or published Broadcasts, you can duplicate or open them. You can also resend them if you haven't done so.

  • For draft Broadcasts, you can edit, duplicate, or delete them

The table shows 10 Broadcasts at a time. Click the arrows at the bottom right to navigate to the next or previous set of 10 Broadcasts.

Individual Broadcast reports

From the Broadcasts dashboard, click any Broadcast's subject line to view more detailed reports on its content, who it was sent to, who opened it, who clicked your links, and more.

Here are the main features of these reports:

NOTE: While there is no time limit on how long we'll track email data, we no longer update email data for emails sent before Aug 1, 2023.

Overview

The Overview page lets you review your Broadcast's content and key stats. You'll see different metrics based on whether you've sent this Broadcast as an email, published it to the web, or both.

For a Broadcast you've sent as an email, you'll see these email metrics:

  • The number of recipients

  • Open rate

  • Click rate

  • The number of unsubscribes

  • Bounce rate

  • The net ad revenue earned (after our 23.5% commission)

NOTE: Email metrics won't be available if an A/B test is still running for your Broadcast. This is because your Broadcast hasn't been sent to all your recipients yet.

For a Broadcast you've published to the web, you'll see these web metrics:

  • The number of post visits

  • The conversion rate (i.e., the percentage of users who subscribed to your email list via that post)

Analytics

The Analytics page gives you a deeper dive into your Broadcast's metrics.

If you had run an A/B test, you'll see the A/B test results at the top.

Next, you'll see an overview of these email metrics:

  • The total number of emails sent

  • The number and percentage of unsubscribes, complaints, and bounces

There's also an engagement funnel showing how your subscribers interact with your Broadcast.

NOTE: Email metrics won't be available if an A/B test is still running for your Broadcast. This is because your Broadcast hasn't been sent to all your recipients yet.

After that, you'll see an overview of these web metrics if you had published your Broadcast to the web:

  • The total number of visits

  • The conversion rate (i.e., the percentage of users who subscribed to your email list via this post)

There's also a chart showing the number of visits your Broadcast post has gotten over time.

Recipients

The Recipients page shows a list of subscribers to whom this Broadcast was sent. You can filter your subscribers by:

  • All: All subscribers to whom the Broadcast was sent

  • Opened: The recipients who opened the Broadcast

  • Clicked: The recipients who clicked at least one link in the Broadcast

  • Unsubscribed: The recipients who unsubscribed using this Broadcast's unsubscribe link

From this page, you can use bulk actions to add (or remove) a Tag or Sequence from these subscribers, or export or delete them.

Clicks

On the Clicks page, youโ€™ll find a list of your Broadcast's links. For each link, you can see:

  • How many subscribers clicked the link

  • The click to delivery rate: i.e., the percentage of subscribers who clicked your link out of all the subscribers who received your email. It is calculated using this formula: the number of subscribers who clicked the link / the number of subscribers who received your email x 100%

  • The click to open rate: i.e., the percentage of subscribers who clicked your link out of all subscribers who opened your email. It is calculated using this formula: the number of subscribers who clicked the link / the number of subscribers who opened your email x 100%

If you're a Creator Pro plan user, you'll see an Edit option to the right of the link. Click it to change the linkโ€”even after your Broadcast has been sent. This is useful for fixing broken links.

If you click the link itself, you'll be directed to a page where you can see which subscribers clicked the link.

You can use bulk actions to add (or remove) a Tag or Sequence from these subscribers, or export or delete them.

NOTE: Tagging based on link clicks is a great way of segmenting your subscribers!

More actions

Edit

Click the Edit button at the top right of any Broadcast report page to edit your Broadcast's subject line, contents, and publish date.

Duplicate

To copy your Broadcast's content and/or design, click the three vertical dots at the top right of any Broadcast report page > Duplicate.

Resend to unopens

Our Resend to unopens feature allows you to send your Broadcast again to only the subscribers who hadn't opened it the first time around (learn more here).

Access the feature by clicking the three vertical dots at the top right of any Broadcast report page > Resend to unopens.

Share

Click the Open button at the top right of any Broadcast report page to open your Broadcast as a webpage.

You can then copy its URL from your browser address bar for sharing with others.

NOTE: If you published your Broadcast to the web, its URL will be the public URL you've set for it. If you haven't, its URL will be its private archive link. Either URL will work for sharing your Broadcast with others.

Public feeds

Publishing your Broadcast to the web will cause it to appear in the newsletter feed of your Creator Profile or Landing Pages.

You can publish or unpublish your Broadcast from the web anytime. To do this, toggle on/off the Public option at the top right of any Broadcast report page accordingly.

Published date

Click the pencil icon for the Published date setting on your Broadcast report's Overview page to change your Broadcast's publish date.

This is helpful in situations like migrating your newsletter archive from a different email platform to Kit, where you want your Broadcast to reflect an older date from the date you published it.

Internal note

Click the pencil icon for the internal note setting on your Broadcast report's Overview page to add an internal note to your Broadcast or edit an existing one.

SEO settings

If you've published your Broadcast to the web, update its SEO settings to help new audiences find it more easily. You'll find these settings on your Broadcast report's Overview page.

Click the pencil icon next to the SEO settings to:

  • Add a thumbnail to the Broadcast for your newsletter feed

  • Add alt text to help people using screen readers understand your image

  • Edit your Broadcast's URL slug

  • Update your Broadcast's meta description, which will be visible on the search engine results for your Broadcast, and its social shares

Click Save to save your changes.

Visibility settings

These settings control the Broadcast's visibility if you've published it to the web. You'll find them on your Broadcast report's Overview page.

If your Broadcast isn't published to the web, these settings will have no effect even if you adjust them.

Click the pencil icon in the Visibility settings section to access these settings:

  • Only display for paying subscribers: If you enable this option, users will need to be a paid subscriber of your newsletter product to read the Broadcast. Learn more about setting this up in our guide to paid posts.

  • Set as Featured on Creator Profile: Set this Broadcast as your Creator Profile's featured post.

Use the toggles to enable or disable the relevant setting.

And that's it! Our Broadcast reporting provides what you, as a creator, need to know to grow your audience and business.

Looking for even more robust reporting?

With our Creator Pro plan, you have access to advanced deliverability reports, which can also be filtered to display isolated data for specific subsets of your list.

If you want to find out the status of your Broadcast, check out the article below.

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