Both paid plans include Kit's full set of core email marketing tools. Creator Pro adds advanced reporting, automation, audience, and growth features.
Looking for the free plan? See The Kit Newsletter plan
Pricing
| Creator | Creator Pro |
Starting price (up to 1,000 subscribers) | $39 / month | $79 / month |
Annual billing | 2 months free | 2 months free |
Free trial | 14 days, no card required | 14 days, no card required |
Pricing scales with your subscriber count. To see the exact price for your subscriber tier, visit kit.com/pricing.
Feature comparison
Feature | Creator | Creator Pro |
Unlimited forms and landing pages | Yes | Yes |
Unlimited broadcasts and sequences | Yes | Yes |
Visual Automations and Automation Rules | Yes | Yes |
Link Triggers | Yes | Yes |
Subscriber tagging and segmentation | Yes | Yes |
Digital products and subscriptions | Yes | Yes |
Custom domain | Yes | Yes |
Custom email templates | Yes | Yes |
Opt-in incentives | Yes | Yes |
Unsubscribe page builder | Yes | Yes |
Remove "Built with Kit" branding | Yes | Yes |
Third-party integrations, apps, and API | Yes | Yes |
Creator Network recommendations | Yes | Yes |
Subject line A/B testing | 2 variants | Up to 5 variants |
Email content A/B testing | No | Yes |
Team members | 2 | Unlimited |
Advanced deliverability reporting | No | Yes |
Subscriber engagement scoring | No | Yes |
Edit links in sent broadcasts | No | Yes |
Facebook Custom Audiences sync | No | Yes |
Newsletter referral system (SparkLoop) | No | Yes |
Insights dashboard | No | Yes |
Creator Pro features
Advanced deliverability reporting
View open and click data broken down by email provider (Gmail, Yahoo, Outlook) or by list segment. Use this data to identify deliverability issues and adjust your content strategy.
Subscriber engagement scoring
Each subscriber receives a score from 1 to 5 stars based on how they engage with your emails and products. You can filter and segment by score to target your most active subscribers or clean inactive contacts from your list.
Facebook Custom Audiences sync
Connect Kit segments to Facebook ad audiences. Subscribers are added and removed automatically as they move in and out of segments, so your ad targeting stays current without manual CSV uploads.
Edit links in sent broadcasts
If a broadcast contains a broken or incorrect URL, you can update it after sending. Open the broadcast's Clicks tab, replace the link, and all future clicks will go to the updated URL.
Unlimited team members
Add as many team members or assistants as you need and switch between accounts from a single dropdown. The Creator plan is limited to 2 users.
Newsletter referral system (SparkLoop)
Set up a referral program that rewards subscribers for bringing in new readers, or pay partners per signup. Subscriber data syncs automatically between Kit and SparkLoop.
Insights dashboard
Track acquisition, engagement, sales, and list growth in one place. Requires a tracking pixel and UTM tracking to be enabled. Use this dashboard to see which broadcasts and traffic sources are driving revenue.
Which plan fits your situation?
If this describes you | Plan |
You're building your list and need core email tools | Creator |
You have 1–2 people managing the account | Creator |
You need detailed open and click reporting by provider or segment | Creator Pro |
You want to sync segments to Facebook ad audiences | Creator Pro |
You have 3 or more people who need account access | Creator Pro |
You want to score and segment subscribers by engagement level | Creator Pro |
You want a referral program for your newsletter | Creator Pro |
You want to A/B test email content (not just subject lines) | Creator Pro |
You want full acquisition and sales analytics | Creator Pro |
Switch plans
You can upgrade or downgrade at any time from Settings > Billing. Changes take effect immediately.
To upgrade to Creator Pro:
Click your account name in the top right of the Kit dashboard.
Select Upgrade to Creator Pro.
