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Understanding the Kit dashboard

Learn the components of the Kit dashboard, including how to understand their data.

The Kit dashboard gives you an overview of your account at a glance.

The dashboard appears when you log in to Kit. You can also navigate to it by clicking the Kit icon at the top left of the navigation.

Here's what you'll find on your dashboard:

Insights

Click the Insights button at the top right to view advanced email analytics.

Insights is a Pro plan feature. If you aren't on the Pro plan, the button will say Set up Insights instead, and clicking it will prompt you to upgrade your plan.

Start writing

Click the Start writing button to choose an email template for writing a new Broadcast.

Revenue widget

The Revenue widget shows the revenue you've earned from digital products, Newsletter Sponsorships, and external sources (like apps you've connected to Kit) over these time periods: today, the past seven days, the past 30 days, and all time.

You'll also see percentage changes in revenue earned over the past seven and 30 days.

If you earned revenue over the past 30 days, the Revenue widget will show a revenue breakdown by source and each source's percentage change in revenue earned during this period.

The widget displays revenue in your account's default currency. You can change your default currency from your account's revenue settings.

NOTE: Revenue you earn in currencies other than your default currency will not be added to the Revenue widget's figures.

Subscribers widget

The Subscribers widget shows the number of subscribers you've gained over these time periods: today, the past seven days, the past 30 days, and all time.

You'll also see percentage changes in subscriber growth over the past seven and 30 days.

Click Go to subscribers at the top right of the widget to go to the Subscribers page and view more detailed information on your subscribers.

Top sources

If you gained subscribers over the past seven days, you'll see a breakdown of the top five sources that led to subscriber growth, including each source's percentage change in subscriber growth, during this period.

Most recent subscribers

You'll see a list of your eight most recent subscribers, including (if available) information on the Form, Landing Page, or Sequence they used to sign up.

Engagement: subscriber scoring

The Engagement: subscriber scoring chart shows a breakdown of your list's engagement based on a scale of 1–5 stars.

To view more detailed subscriber scoring data, navigate to the Subscribers page's Engagement chart > Distribution (Pro plan required).

Recommendations widget

If you've joined the Creator Network, a Recommendations widget will show:

  • The number of creators recommending you

  • The number of times their Recommendations of you have been viewed

  • The number of subscribers you've gotten from Recommendations

  • The conversion rate

You'll also see creator matches for you.

Click Go to Recommendations at the top right of the widget to go to the Recommendations page and manage your Recommendations.

Email performance widget

The Email performance widget shows your emails' average open rate and average click rate, and the number of emails you've sent, over the last 90 days.

Click Go to broadcasts at the top right of the widget to go to the Broadcasts page and view your Broadcasts.

Recent broadcast performance

The Recent Broadcasts' performance chart shows the number of recipients, open rates, click rates, and click-to-open rates for your past five Broadcasts.

To view more detailed Broadcast email performance data, navigate to the Subscribers page's Engagement chart > Analytics (Pro plan required).

From Kit widget

The From Kit widget shows content we've published to help you get the most out of Kit:

  • What's New: Learn about our newest features

  • Quick tip: Learn an email marketing tip

  • Daily dose of inspiration: Learn how other creators use Kit to grow their business

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