In this guide, we'll show you how easy it is to migrate from Keap to Kit in just a few steps!
Let's dive in.
Familiarize yourself with Kit's terminology
We refer to certain things differently from Keap. Here’s a quick overview of the similarities and differences in our terminology:
Definition / Feature | Keap terminology | Kit terminology |
Send a one-off email | Broadcast | |
Send an automated series of emails | Campaign | |
Trigger actions based on subscriber behavior | Automation | |
Label subscribers with specific characteristics | Tag | |
Filter subscribers based on shared characteristics | Saved search |
Take the time to get the hang of our terminology. You’ll use it a lot after you’ve switched to our platform!
Migrating from Keap to Kit: What happens to your subscriber data
When you move your subscribers from Keap to Kit, we take care of all the technical complexities behind the scenes. Here's exactly what moves over:
Custom fields
Don't worry about the technical details — we handle all the field mapping automatically. Your subscriber information arrives organized and intact, just as you had it in Keap.
Tags
We bring over all your existing Keap tags, keeping your subscribers organized exactly as you've set them up.
This means you can focus on what matters: creating and connecting with your audience.
Importing your subscribers
You can click on Add Subscribers in the sidebar under Grow > Subscriber, then Other provider > Keap
Add your Keap API token to connect your account and start your import.
Your Keap subscribers will be imported to your Kit account, along with any existing tags they have.
Alternatively, you can also import your Keap contacts via a CSV file. Learn more about importing your Keap contacts into Kit here.
Importing automated emails to Kit sequences
In Kit , we call our automated emails Sequences. Migrating those to Kit is simply a matter of copying and pasting the content from one to the other. It can be laborious, but it's straightforward.
Sequence timing
Instead of setting emails to “wait” for a certain period before being sent out like in Keap, you’ll set your sequence emails timing to "days since last email" in Kit .
You can even change “days” to “hours” or even “immediately” for your initial emails.
Updating images
This is a big one. If you just straight copy-paste your email’s images into Kit , they're actually still being hosted on Keap’s servers.
What you want to do instead is download the image to your computer, and then re-upload it to Kit . Images in Kit emails look best when they are no wider than 600 pixels (standard email width).
Updating links
In Keap, if you have an automation set up for a link, the entire structure of the link changes. Our link triggers are very similar. What you'll need to do is find the root link, e.g. https://kit.com and not, say, https://wha722.infusion-links.com/api/v1/click/1234567890123456/1234567890123456, and paste that to Kit wherever needed.