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Setting up Partner Programs and Referral Programs in SparkLoop
Setting up Partner Programs and Referral Programs in SparkLoop

How to use the SparkLoop platform to offer payment and rewards to people who refer new subscribers to you.

Updated over 3 months ago

Boost your subscriber growth 🚀

Using the SparkLoop platform, you can create Partner Programs and Referral Programs to incentivize others to recommend your newsletter!

Here's how each program works, in a nutshell:

  • Partner Program: This program lets you offer payment to creators who recommend subscribers to you via the Creator Network. More information on such Paid Recommendations here.

  • Referral Program: This program helps you generate unique referral links to reward subscribers who recommend your newsletter to others.

If you have a Creator plan, you can access Partner Programs for free—Referral Programs is a Creator Pro plan feature. If you have a Creator Pro plan, you can access both Partner Programs and Referral Programs for free. 🤩

To get started, create a SparkLoop account and go through the sign-up process. At the "Which email platform do you use?" screen, select Kit.

You'll also need to provide your Kit API Key and API Secret. You can obtain your API Key and API Secret here after logging in to your Kit account.

With that out of the way, let's cover how to set up Partner Programs and Referral Programs in SparkLoop:

Setting up a Partner Program

Log in to your SparkLoop account and click Partner Programs in the left sidebar.

On the Start a Partner Program page, select:

  • Learn more in a free demo call if you want more details before going ahead, or

  • Kick-off with a strategy call to book a call with a SparkLoop account manager about setting up your Partner Program.

NOTE: The current minimum budget for any Partner Program is $2,000 per month.

Setting up a Referral Program

REMINDER: Referral Programs are available only on the Creator Pro plan.

Log into your SparkLoop account and click Referral Programs in the left sidebar.

Click the Set up referral program button at the top right of the Run a Referral Program page.

On the Create new referral program screen, fill out your newsletter's name and click Create referral program.

You'll see an onboarding checklist with action items like:

  • Setting a custom referral link domain

  • Generating your referral links

  • Adding your rewards

Complete all the action items on the checklist and click the Activate referral program button.

When you've activated your referral program, an assortment of custom fields will automatically be created in your subscribers' profiles in Kit. These include custom fields for:

  • Each subscriber's unique referral link

  • How many people a subscriber has referred to you

  • Whether a subscriber had themselves been referred to you

SparkLoop will automatically update these custom fields as needed.

After that, use this pre-launch checklist to confirm your Referral Program is ready for use!

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